Role of TRPs & GRPs in Television Ads in India
Although the world has come a long way in going digital, Television advertising still plays a significant role when it …Continue reading “Role of TRPs & GRPs in Television Ads in India”
Top strategies for Mall Advertising in India
Shopping malls receive a lot of traffic on a daily basis, especially on weekends. If you are thinking about advertising …Continue reading “Top strategies for Mall Advertising in India”
Factors to consider while allocating media budgets
Appropriate allocation of your media planning budget can promise maximum returns on your investment. However, for this, you may have …Continue reading “Factors to consider while allocating media budgets”
A DIY guide for Media planning & buying in India
Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar …Continue reading “A DIY guide for Media planning & buying in India”
How to improve your digital marketing strategy in India
Many advertisers don’t set focused benchmarks before executing digital strategies. Those who don’t see how their digital campaigns and their …Continue reading “How to improve your digital marketing strategy in India”
Tips to effectively advertise during the Political Season in India
Even seasoned advertisers find it confusing to advertise during the political season. No matter what media you choose to buy, …Continue reading “Tips to effectively advertise during the Political Season in India”
