TG Definition before a Media Plan
Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on aCONTINUE READING
Indigo Airlines Advertising
Indigo – IndiGo is One of the fastest growing low-cost carriers in the world and India’s largest airline with 41%CONTINUE READING
Best Ad formats for OOH Advertising
Everyday people notice nearly a hundred advertisements of numerous brands outside their home. But not all outdoor ads can grabCONTINUE READING
Factors to evaluate before buying a Print Media Plan
Print Ads Like electronic and digital media, print plays a crucial role in the advertising industry. Strategic use of printCONTINUE READING
Why Brands prefer Airport Advertising in India
Airport Advertising is the next big trend in advertising in India. Those bold static & digital displays deliver a strongCONTINUE READING
Factors to evaluate before buying a TV Media Plan
Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers theCONTINUE READING
