Appropriate allocation of your media buying budget can promise maximum returns on your investment. However, for this, you may have to find out who your target audience is and how they would like to be reached. Apart from this your budget also plays... More
Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar of Newspapers in India). The total number of TV channels has risen up to 832, out of which 403 are news channels. 86 is the total... More
Many advertisers don’t set focused benchmarks before executing digital strategies. Those who don’t see how their digital campaigns and their rivals’ activities stack up in the market, are losing large amount of money to contenders... More
Even seasoned advertisers find it confusing to advertise during the political season. No matter what media you choose to buy, the political campaigns take up a large amount of space. With 29 states, India sees a political season almost every... More
IPL (Indian Premier League) has been entertaining us for the past many years now and with such a huge cricket following what could be better than a platform like IPL to promote your brand. According to brands, association with this sporting event is... More
In today’s world, while digital media is one of the main component of the small business’s marketing efforts and despite the fact that promoting your business by means of non-print outlets, for example, radio or TV can be profitable, local... More
