If you’re going to advertise, it only makes sense to spend your advertising money where you could get the maximum results. Radio is the best medium for that. Here are some reasons why radio could be the best choice: 1) You’re always on the front... More
Let us keep this post short because of the content, as many had predicted, 2017 is the year ‘visual’ has taken complete primacy in the digital age. Most of this probably has to do with most people now being able to access, create and... More
Brands will now have to interact with the people who possess this new data, the service providers, as well as with agencies that can leverage these new portals in our communication systems for them. Television Is Changing and Not Just in Volume... More
OOH has seen new a lease of life in the digital world. Opportunities for cross/multi-platform campaigns have given new challenges as well as freedoms to marketers. 1.Cross-platform The medium is a perfect example of how much of a need there is to... More
Don’t be in a hurry to shift too much of your budget to the digital end. As all other mediums, the market environment demands that we be data ready and embrace the challenge of choice as the proliferation of devices, and channels continues.... More
