Importance of TG in Media Planning
Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on a …
Indigo Airlines Advertising in India
Indigo – Advertising on Indigo Airlines: IndiGo is One of the fastest-growing low-cost carriers in the world and India’s largest …
Best formats for outdoor advertising
Outdoor advertising: Everyday people notice nearly a hundred advertisements of numerous brands outside their home. But not all outdoor ads …
Evaluation factors for a Print Media Plan
Print Ads Like electronic and digital media, print plays a crucial role in the advertising industry. Strategic use of print …Continue reading “Evaluation factors for a Print Media Plan”
Why brands prefer Airport Advertising in India
Airport advertising india is the next big trend in advertising in India. Those bold static & digital displays deliver a …Continue reading “Why brands prefer Airport Advertising in India”
Evaluation factors for TV Media Planning in India
Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the …Continue reading “Evaluation factors for TV Media Planning in India”
