TG Definition before a Media Plan
Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on a particular group of consumers within that audience. It describes a segment
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TG Definition before a Media Plan
Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on a particular group of consumers within that audience. It describes a segment of customers based on their unique attributes and focuses on serving...
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Indigo Airlines Advertising
IndiGo is One of the fastest growing low-cost carriers in the world and India’s largest airline with 41% (~) market share of the airline industry in the country. Serving over 4 million passengers monthly indigo pivots on on-time performance and consistent low fares.
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Uber Advertising – The Future of Advertising
The World’s largest ride sharing company – Uber, with it’s technological backbone it has been offering some immensely popular urban commuting services across the globe. With its unique idea Uber has created a disruption in city transportation since its inception.
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Best Ad formats for OOH Advertising
Everyday people notice nearly a hundred advertisements of
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Factors to evaluate before buying a Print Media Plan
Print Ads Like electronic and digital media, print plays a
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Why Brands prefer Airport Advertising in India
Airport Advertising is the next big trend in advertising in
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Factors to evaluate before buying a TV Media Plan
Television is the most dominant and influential of any ad
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OTT Advertising – The NextGen Advertising
What is OTT? Over the top (OTT) is a term used to refer to
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