The funda of TRP’s and GRP’s in TV Advertising

Although the world has come a long way in going digital, Television advertising still plays a significant role when it comes to marketing products and services. However, unlike digital advertising, you will have to spend quite a bit if you want to... Read More

Top Strategies for Advertising in Shopping Malls

Shopping malls receive a lot of traffic on a daily basis, especially on weekends. If you are thinking about advertising in shopping malls, it might be... Read More

Current Top 5 Advertisers In India

With such a huge and diverse population as that of India it is a challenging task for the brands to reach out and advertise on such a large scale. But with... Read More

Allocating your Media Buying Budget? Consider your Options

Appropriate allocation of your media buying budget can promise maximum returns on your investment. However, for this, you may have to find out who your target... Read More

Media Buying Plan in India – A DIY Guide

Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar of Newspapers in India). The total... Read More

How To Improve Your Digital Marketing Strategies

Many advertisers don’t set focused benchmarks before executing digital strategies. Those who don’t see how their digital campaigns and their... Read More

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