Target Group

TG Definition before a Media Plan

Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on a
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Indigo Airlines Advertising

Indigo – IndiGo is One of the fastest growing low-cost carriers in the world and India’s largest airline with 41%
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Best Ad formats for OOH Advertising

Everyday people notice nearly a hundred advertisements of numerous brands outside their home. But not all outdoor ads can grab
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Factors to evaluate before buying a Print Media Plan

Print Ads Like electronic and digital media, print plays a crucial role in the advertising industry. Strategic use of print
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Why Brands prefer Airport Advertising in India

Airport Advertising is the next big trend in advertising in India. Those bold static & digital displays deliver a strong
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Factors to evaluate before buying a TV Media Plan

Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the
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