Importance of TG in Media Planning

Importance of TG in Media Planning

Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on a …
Indigo Airlines Advertising in India

Indigo Airlines Advertising in India

Indigo – Advertising on Indigo Airlines: IndiGo is One of the fastest-growing low-cost carriers in the world and India’s largest …
Best formats for outdoor advertising

Best formats for outdoor advertising

Outdoor advertising: Everyday people notice nearly a hundred advertisements of numerous brands outside their home. But not all outdoor ads …
Evaluation factors for a Print Media Plan

Evaluation factors for a Print Media Plan

Print Ads Like electronic and digital media, print plays a crucial role in the advertising industry. Strategic use of print …
Why brands prefer Airport Advertising in India

Why brands prefer Airport Advertising in India

Airport advertising india is the next big trend in advertising in India. Those bold static & digital displays deliver a …
Evaluation factors for TV Media Planning in India

Evaluation factors for TV Media Planning in India

Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the …
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