Media Planning

Media Planning

The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. Choosing which media or type of advertising to use is sometimes tricky. The three components of a media plan are as follows:

  • Defining the marketing problem.
  • Translating the marketing requirements into attainable media objectives.
  • Defining a media solution by formulating media strategies.

The fundamental purpose of a media plan is to determine the best way to convey a message to the target audience. A media plan sets out a systematic process that synchronizes all contributing elements in order to achieve this specific goal. The media plan is broken down into four stages; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up.

Placement And Creative Recommendations

We review the placements to be made, the timing for insertions, and the format and size of ad creative.

Added Value

Our media planning covers placements and promotional opportunities beyond the formal buy.

Estimated Outcomes

We share the impressions, cost, and relevant metrics you can expect from the campaign.

Our approach to media planning goes beyond recommendations and into rationale. We explain why we advise a display advertising campaign over print media, why flights should coincide with or avoid a competitor’s messaging, and why search engine marketing or social media advertising should be part of your approach. We create media plans based on our collaborative work with your business, our research, and our experience.