The focus of media planning is to determine the best combination of media that one should use to achieve their marketing campaign objectives. Choosing which type of media or which advertising type to use, can get tricky sometimes. The three components of a media plan are:
- Defining the marketing problem.
- Translating the marketing requirements into attainable media objectives.
- Defining a media solution by formulating media strategies.
The fundamental purpose of a media plan is to determine the best way to convey a message to the target audience. A media plan sets out a systematic process that synchronizes all contributing elements in order to achieve this specific goal. Media planning is broken down into four stages –
- Market analysis
- Establishment of media objectives
- Media strategy development and implementation
- Evaluation and follow-up
Placement And Creative Recommendations
MPlan manages the placements to be made, insertion timings, and the format and size of ad creatives.
Media planning by MPlan covers placement and promotional opportunities, beyond the formal buy.
We share impressions, costs and other relevant metrics one expects from a campaign.
Our approach to media planning goes way beyond recommendations and deep into rationale. Reasons for advising a display advertising campaign over print media, why flights should coincide with (or avoid) a competitor’s messaging, and why search engine marketing or social media advertising should be part of our client’s approach, all are calculated carefully. We create media plans based on our collaborative work with our client’s business, our research, and our experience.