Television Advertising is the most powerful way of reaching out to your entire target audience in one instance. The impact that TV advertising can create cannot be compared with any other medium of advertising. The availability of more than 1000 Television Channels in India adds up to this impact in a massive way. Apart from the video ads there are also other options such as Aston bands, scrollers, L bands and teleshopping. With a myriad of options offered by the local cable operators and the DTH service providers, there is no limit to what you can do through Television Advertising.
How we can help you
- We can give you valuable suggestions on how to reach your target audience in the best way, based on your product or service
- We can work out cost-effective options to maximize your returns on Television Advertising
- We help you create the best impact on your target audience by coming up with the perfect television advertising strategy based on various metrics
- We enable you to enjoy a competitive edge in the market by devising strategic ways to beat your competition
- We add value to your marketing efforts by bringing in our expertise and experience in the field of media planning and buying
It is a customer-centric approach that we adopt while serving our clients. We understand that every business is unique and so is its target audience. We follow the right steps to come up with the best strategies based on your unique requirements and goals.
We make every effort to understand your product/service and identify your target audience. We create buyer personas and make a list of your main competitors. The details that we thus gather help us in determining how to reach your consumers and create the desired impact in their minds.
We use BARC analysis reports to find out the specific TV channels and the programs that your target audience watches, including timings and duration. We also focus on researching the strategies and methods your competitors are adopting and the kind of impact they are creating on your target audience.
Based on the objectives you want to achieve, we set realistic goals with specified timelines that give you a fair idea of what you can expect from our efforts. All our further efforts will be focused on these goals. This step helps us organize our time and resources so as to achieve the desired results.
At this stage we devise the exact strategies, tactics, methods and steps that we need to follow in order to achieve the goals that we have set. We focus on when, on what channels and how many times your ad should be displayed so that the right impact may be created in the minds of your target audience.
Through our extensive network and dedicated team of professionals, we efficiently execute the plan that we have devised for you. We make sure the ads are displayed as decided so that the right message will be conveyed to your target audience, creating the impact as desired.
We measure various metrics such as TRP, GRP and ad impressions to determine the kind of results we have achieved through our efforts. We do this on a regular basis so that changes if needed can be made to the strategies that we have devised to achieve the desired goals efficiently.