Watching TV is the nation’s most common leisure activity & it continues to have an impact on audiences of all ages and demographics. With over 40% direct impact rate, it still stands strong as the most powerful advertising medium. Download the whitepaper to understand your audience behavior, watching patterns, demands of the consumer & discover what the future holds for the television industry in Marketing.
Television Whitepaper August 2019
Let your brand speak for itself on TV!
Challenges on TV
Scheduling the SPOTS – Choosing the spots for your TG is never a cakewalk. With our audience expertise, we are aware of all the dayparts according to its viewership rate.
Understand the brands PERSPECTIVE – “Listen, Analyse, Resolve” is our Motto for to understand the client’s main objectives & goals before we take any further actions.
REACH vs FREQUENCY channels – What needs length, What needs breadth is done in the most precise way & analyse the channels required for the campaign.
Dual TG OVERLAP – Choosing collective viewing channels, reaching both the TG’s. Eg: Kids & Parents are the TG, our experts have an experience of working with most complex TG’s.
Metrics – We primarily focus on TRP, CPRP, frequency, incremental reach factors while making the perfect television media plan for your brand.
Skilled Media Specialists – We choose the perfect time/spot, when & where the ad should be played, duration etc for a maximum reach.
Get your brand on TV, NOW!
Right slots, Right program selection, Maximum Impact on your audience
We make your brand transform its vision and achieve the objectives using television advertising campaigns. We provide all-inclusive TV advertising plans, everything you need – advert, airtime & analysis. We ensure that creative and media arms are working together to achieve the best possible & sustainable routes to market your brand.
An unparalleled inventory powerhouse of 10,000+ channels
Discover true power of TV advertising
With a MYRIAD of advertising options, serving businesses with large budgets as well as small ones with dwarf wallets.
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