Media Planning For Automobile Sector
- Drive more sales to your dealership with our expertise
- Strategic omnichannel media planning for automobile
- Broaden your message reach, increase your ROI
Solve your Automobile advertising worries
Offering proven strategies & automotive marketing services to dealers. Coupled with extensive & powerful research, we plan campaigns precisely to your audience who resonate with the auto brand more. Seamless collaboration between us & your dealerships. Rediscover new marketing opportunities, Automotive digital marketing agencies to utilize our enhanced data analysis & insights expertise, increase leads, drive & engage customers for a long-lasting impact.
Challenges of Automobile Marketing
Overloaded Market of automobiles
Overcapacity is a huge problem ruling the automobile industry. The slowdown in sales is directly proportional to the increasing competition. Sales are flattening due to overgrowth in the number of players.
- Self-driving cars, ride-sharing, taxis
Increased popularity of self-driving, ride-sharing, taxi services like Ola, uber declined the automobile sales steeply, making it more difficult for brands and dealerships to market their vehicles.
- Ignoring digital
As per a recent study, 88% of consumers use the internet to research their options before any vehicle purchase. Ignorance towards digital by dealers & brands are the most stupid mistake which is a major roadblock.
- Evolution of tech in vehicles
Probably the biggest marketing challenge that even connects to manufacturing and R&D of the vehicle industry is the evolution of tech in the industry. Connected cars, IoT, driven by cameras, HUD, assisted driving have disrupted analogue systems.
- Untargeted, not precise
Major challenge arises when a brand tries selling SUVs to a segment of the audience that can afford hatchbacks. This happens due to a lack of data analysation, improper calculation.
Checkout how we helped Suzuki increase sales by 2X
Solutions for Automobile marketing challenges
Our data-driven automobile solutions include: based on the condition of the market, nuances of your city, market share, trends, vehicle models by zip code. Extensive data comprehension gives us a clear understanding of where you’re missing out. Which dealers are the best-sellers in any given market, which location generate the best sales for which model? With Competitor analysis based on brand and dealerships, what calls-to-action are more effective for luxury vs domestic vehicles? We cover almost everything you can think of in automotive advertising, in our end-to-end automobile marketing solutions.
Combined power of insights, offering end-to-end automotive marketing solutions.
Combined power of supercharged insights, offering end-to-end automotive marketing solutions.
With Precise targeting, Identification of whom should you sell to.
With Brand recall strategy, holistic plans, no loophole media planning.
With creative recommendation, consulting, outsourcing, delivery.
With Extensive use of digital strategies.
With Post campaign analysis, improving efforts to immediate effect.
We utilize advanced data to ensure that our dealers are reaching the right customers with the right message at the righttime. By combining the CRM & other data sources we dictate a strategy which is proven to work in automotive industry.
With strategies focussed on technology & innovation to help dealers better communicate with current & potential customers. With technology to drive more effective results.
We’re results-oriented, which is why each marketing medium we provide is driven by ROI so that clients in automotive industry can know exactly how their resources are utilized to drive more qualified leads to their dealership or brand.
Digital, The way forward
According to a study, 88% of prospective buyers research the internet before buying any vehicle, may it be a two-wheeler or a four-wheeler. Almost 70% of automobile sales in India are digitally influenced since 2020 due to the level of internet penetration in the country over the last few years. The automotive sector contributed to almost 8% of the overall digital spending. A study suggests 84% of customers buy automobiles on recommendation and online reviews, rather than by personal choice.
Online customer engagement plays a huge role in today’s date & age. Social media also helps to retain brand loyalty & to win back old customers as well. A brand stated, “We received more than 1 lakh bookings of our new vintage styled motorcycle within 3 months of launching online video advertisement campaign”, showing the amount of importance video advertising plays. We offer omnichannel digital advertising solutions for the automobile industry to tackle, push forward the obstacles, trespass the current industry havoc & set new benchmarks for your brands/dealerships.
Managing negative keywords.
Online video advertising
SEO, SEM, PPC for Automotive advertising India
Build trust with online reviews
Display advertising, Paid searches
Social media advertising, Retargeting
Equity mining, On top of Google SERP