Why auditing is needed?
Media auditing is needed to gauge how well is the media agency implementing business objectives? How effective is my media pricing, the targeting & reach versus the market & competitors?
Paid media audit can tell, Does my media mix align with my brand objectives? Is the approach correct? How well is my media agency implementing my business objectives? How effective is the pricing, targeting and reach versus the market & competitors?
Marketing audit agency found that 80% of the companies post the wrong ads at the wrong time.
Brands are unaware that many media agencies made 25% wasted spends on their advertising money in 2018.
30% of brands target platforms incorrectly resulting in low engagement.
Neglected platforms or audience costing significant revenue.
Personalized media audits in line with professional standards.
What Mplan does?
Set optimised media budgets
In Paid media audit, we set optimised media budgets for the campaigns, determines effective media strategy, assess the media agency performance, analysing media value for money.
Detailed brand analysis
Detailed brand analysis, Take care of ROI benchmarking, media performance audit, assessing the effectiveness of media spends. Work closely with the brand in setting incentive linked KPIs, developing the right price to performance reports.
Audit your social media strategy
As a part of our Media buying audit, we audit your social media strategy & performance more frequently. Combine SEO analysis and social media listening, to provide a holistic view of your brand’s digital footprint. Uncovers opportunities for cost savings AND performance optimization.
Media specific audit focus
TV Audit Parameters
Media buying audit: Strengths of your TV advertising, What can be improved? Effect of making changes to the current strategy. A marketing audit agency which checks planned ratings vs actual delivery, day-part delivery, access to the position in breaks, audience conversions etc.
Print Audit Parameters
Understand campaign impact, performance improvements, where to prioritise resources, risk investigation, best-practices, what publications deliver maximum value, verify inserts/advertorials, competitor analysis, day of week analysis, TG profiling, publication positioning etc
Outdoor Audit Parameters
Identify performance improvements, priorities resources, digital & traditional outdoor evaluation, risk identification, verification of ad site, placement, profiling, conversions, VAI (visibility audience impact) vs market, coverage & opportunities, cost performance by site & group etc
Digital Audit Parameters
CPM’s check by publisher, creative, format, site, engagement of the ad specific to the creative, % of the TG to whom the campaign was visible, view ability – how much & for how long? brand safety, framework to improve digital performance, analysis of digital strategy, setting correct KPIs etc