Media Planning For FMCG Sector

Create a stronghold in the retail market. Stay ahead of the curve in the FMCG domain.

  • Fast-moving consumer goods is the 4th largest sector in India.
  • Growing awareness, easier access & changing lifestyles have been the key growth drivers.
  • Brands have created an excellent platform by introducing new strategies.
  • Solutions to create product awareness & maintain customer loyalty.

Challenges on FMCG

  • Market Competition

    FMCG always has had a long history of generating reliable growth through multiple brands. More than 100+ brands exist and the same company manufactures a range of products similar by genre.

  • The complexity of 5 P’s

    Executing the 5 main Ps of FMCG – Precision, Purpose, Partnerships, Pace, Personalization is easier said than done.

  • Identifying new market segments

    As per the latest data, FMCG sector drove more than 50% sales from rural regions in FY2018. Giving a tough time for brands to keep exploring newer markets both urban and rural.

  • Ever-changing consumer needs

    With a huge population, digital penetration & the ever-changing needs of consumers. FMCG sector need to adapt itself to releasing updated products to the market.

  • Online presence & Brand retention

    With increased data penetration, the consumption of groceries online soared by 40% in urban areas. Giving FMCG brands a hard time to sell goods offline.

  • Skilled Media Specialists

    We choose the perfect time/spot, when & where the ad should be played, duration etc for a maximum reach.


Want advertising services for your FMCG business?

Providing advertising solutions to complex FMCG marketing challenges with strategic media planning solutions.

Offering Media planning for FMCG manufacturers in their retail strategy development, especially in regards to their positioning with various retailers or route-to-market. With our expertise in retail, we provide investors in manufacturing a different perspective for their sales & marketing strategy and enhance their understanding of the retailers’ needs and targets.

Expertise for FMCG in the positioningof products and building a brand.


Holistic Approach – Leveraging all possible communication medium


Importance of contextualising – Product creates some change in their life.


With direct to consumer media planning strategy


With Multi-channel branding process.

Why Us?

Empowering the FMCG industry by tackling complex business challenges and delivering effective marketing solutions.

Mplan elevates the standards of radio advertising by generating great ideas to utilize radio time-bands. We advise clients on, how each time-band will benefit them and what kind of audience can be reached in every slot. Offering Morning & Evening as the prime time slots & afternoon as the non-prime slot. With the highest rates to performance ratio, we suggest clients which slots are perfect for their products/services & help them get the best ROI out of the slot booked with diverse possibilities.



Our clients are never in the dark. We offer full transparency & openness in our process, platforms, communication, rates & partnerships.



Our full-service media planning & advertising includes all media in-house, from Programmatic to Print, from TV to Twitter.


Data Driven

We are a technology first media planning agency with data-driven solutions for precision media planning & advertising for brands.



We’re a powerhouse team of media professionals who continuously push the boundaries of how technology and media intersect.

Plan Ads Better.