New 2024 Case Study on Programmatic Ads - Download
In a nation where entertainment is woven into the cultural fabric, radio and cinema stand as two of the most impactful storytelling platforms. With radio listenership crossing hundreds of millions and cinema screens drawing massive footfalls across urban and rural India, these channels have the power to create emotional bonds that digital banners and fleeting online ads often struggle to achieve. At Mplan, we harness the unique intimacy of radio and the immersive environment of cinema to help your brand stand out, resonate deeply, and drive measurable results.
In a nation where entertainment is woven into the cultural fabric, radio and cinema stand as two of the most impactful storytelling platforms. With radio listenership crossing hundreds of millions and cinema screens drawing massive footfalls across urban and rural India, these channels have the power to create emotional bonds that digital banners and fleeting online ads often struggle to achieve. At Mplan, we harness the unique intimacy of radio and the immersive environment of cinema to help your brand stand out, resonate deeply, and drive measurable results.
While OTT and online platforms have expanded audience options, radio and cinema continue to offer something distinct—undivided attention and emotional engagement. Radio thrives on personal, daily touchpoints, and cinema provides a high-quality, distraction-free viewing experience. Even as content consumption diversifies, these mediums remain unparalleled arenas for brands to forge lasting impressions, reinforce narratives, and complement broader marketing strategies.
With thousands of radio stations and countless cinema screens, finding the right mix can be daunting. Mplan’s market insights and audience analytics pinpoint the stations, theatres, and showtimes that align with your brand’s goals.
India’s linguistic diversity demands locally resonant messaging. Our regional expertise ensures creative adaptations that connect authentically with audiences, wherever they tune in or watch.
Surrounded by quality programming and blockbuster films, your ads must be exceptional. We ensure every spot aligns with the surrounding content’s caliber, reinforcing your brand’s credibility and appeal.
Poorly executed ads can fail to impress. Mplan’s creative specialists and production partners craft high-quality jingles, scripts, and AV spots that command attention, evoke emotion, and reflect your brand’s values.
Gauging success in these immersive mediums is challenging. By integrating audience feedback, brand lift studies, and cross-channel attribution, we quantify impact and provide insights for ongoing improvement.
Radio and cinema shine brightest as part of a holistic mix. We ensure your campaign complements TV, digital, outdoor, and print efforts, delivering a unified narrative that strengthens brand recall.
We break down our approach into three core pillars, each essential for your campaign’s success:
We analyse audience demographics, listenership patterns, movie genres, and regional preferences to identify the most effective stations and cinema screens. This ensures your brand is present where it truly matters.
From crafting radio jingles that linger in listeners’ minds to producing cinematic AV spots that captivate audiences before the feature film, our creative team ensures your messaging resonates, engages, and elevates your brand’s image.
We align your campaign’s timing, frequency, and messaging with consumer journeys—ensuring that each impression supports your broader marketing strategy. Post-campaign analysis guides refinements, continually improving performance.
We analyse audience demographics, listenership patterns, movie genres, and regional preferences to identify the most effective stations and cinema screens. This ensures your brand is present where it truly matters.
From crafting radio jingles that linger in listeners’ minds to producing cinematic AV spots that captivate audiences before the feature film, our creative team ensures your messaging resonates, engages, and elevates your brand’s image.
We align your campaign’s timing, frequency, and messaging with consumer journeys—ensuring that each impression supports your broader marketing strategy. Post-campaign analysis guides refinements, continually improving performance.
India’s radio and cinema landscape is vast and varied—urban multiplexes, local single-screens, national FM networks, and community radio stations all serve unique audience segments. Mplan’s in-depth industry knowledge and analytical tools help you navigate these complexities. We curate the ideal mix of channels, languages, and formats to maximise impact and ensure your brand speaks directly to the hearts and minds of your target consumers.
What sets Mplan apart is our combination of strategic insight, creative prowess, and hands-on execution. We bring together:
Expertise Across Markets & Languages
Deep local knowledge and a pan-India network.
Transparent Performance Analysis
Clear metrics and actionable insights that inform continual improvement.
Integrated, Results-Driven Approach
Harmonising cinema and radio with all other media channels for a synergistic brand presence.
High-Quality Production & Creative Teams
High-Quality Production & Creative Teams
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Mplan is a specialized web design and development team within Mplan media. We bring years of experience building and managing successful web projects for a range of clients.
Get peace of mind with our proven expertise in web development since 2011. Let’s schedule a meeting to discuss your project in detail and provide you with a tailored proposal so you can make an informed decision.
Absolutely! We provide detailed proposals and contracts outlining deliverables. These business-friendly terms ensure your investment is protected and our commitment to timely project completion is clear.
Mplan partners with businesses who value the strategic role of their website/apps in overall success. We carefully assess each project to ensure a productive, long-term relationship.
We understand every business has unique needs. Our flexible pricing models ensure you get the right solution for your budget and goals.
unlock the potential of powerful multiplex & cinema advertising.
Get peace of mind with our proven expertise in digital Ads & performance marketing since 2014. Let’s schedule a meeting to discuss your project in detail and provide you with a tailored proposal so you can make an informed decision.
Absolutely! We provide detailed proposals and contracts outlining deliverables. These business-friendly terms ensure your investment is protected and our commitment to timely project completion is clear.
Mplan’s partners with businesses who value the strategic role of their digital Ads & performance marketing in overall success. We carefully assess each project to ensure a productive, long-term relationship.
Mplan’s partners with businesses who value the strategic role of their digital Ads & performance marketing in overall success. We carefully assess each project to ensure a productive, long-term relationship.
Mplan’s partners with businesses who value the strategic role of their digital Ads & performance marketing in overall success. We carefully assess each project to ensure a productive, long-term relationship.
