Why analytics is a Necessity, Not a luxury

The fundamental purpose of media analytics & insights is to figure out which business objectives can gain advantage from data that is collected. Dive deep into the data with powerful insights, see how & which performs better on what platforms, benchmark with competitors & deploy strategies for effective communication.

Get all your media metrics under one-roof

Why Mplan Media

Tools & Techniques

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With a combination of the power of tools such as google data studio, Power BI, we create a winning combo for marketing reporting & analysis.

Actionable Insights

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Create personalized actionable insights in every advertising decision we take. Allocation or spend, break down complex problem chunks into discrete actionable insights.

Beyond reporting

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Reports are useless until insights, we always go beyond just reports, audience response, sentiment analysis, their perception, needs, post-campaign comprehension.

In-house

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We deliver analytics & insights with our in-house team of data experts. Built to help even with product/service marketing & growth, increase conversions, engagement & retention.

If your boss asks, “How well are we doing on social media?” Do you respond with words or numbers? Because of data trumps opinion, Every time. Over 74% of marketers can’t measure or report how their efforts impact their business both operationally and financially. And, Over 91% of advertising decisions are backed by a plan which is adopted by a data management platform.

Why brands need Media Analytics?

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Cost forecasting

Data helps in understanding & knowing where should the cash flow to, which medium need more focus, which audience is where heat exists, budget categorization, spend chart, offline & online forecasting.

ROI Tracking

With insights from the data, analyse which mediums outperformed, which underperformed? Overall ROI, how can next campaigns improve with the data from the current campaign, evaluate users’ experience with a particular product or service.

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Analysing Trends

Real-time trend monitoring, detect consumer behaviours, habits, lifestyles. Analyze the potential impact on the brand’s products. Predict future market trends. Analyze google search, identify underlying trends in keywords & trends.

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Medium Specifics

Each platform has its’ own analytics & insights approach. Has its own way of taking data into actionable insights. On each platform: Access & discover information, setting goals, next-steps, the effect of a combination of media on the overall campaign.

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Indicators

Set up KRI’s & KPI’s, visualize trends, checking how campaigns have performed in comparison to preset metrics like impressions, interactions, views on social media, actual conversions on offline media.

Move past unreliable, get advanced precise insights