Radio Advertising helps companies & brands tap the power of listeners to work and increases market share and drive revenue. Whether you’re targeting B2B/B2C, locally or nationally, direct response/branding, it helps you to tell a story and generate exceptional results. You can set your goals based on your TG and achieve them by selecting the right stations & slots.
Radio Whitepaper August 2019
Want a Radio Advertising plan?
Cost-effective medium, Low ad avoidance rate, Inherent persuasive nature, Increases purchase intent
Mplan helps you create radio campaigns with personalized strategies, monitor its performance & optimize efforts for effective results. Help you create memorable listening experiences with tactful radio strategies to boost your company’s profitability. Use of RAM data & NRS/ILT reports setting your goals for a greater ROI.
Radio media buying EXPERTISE, second to none
Tune-in your audience with radio
Possibilities
We generate great ideas to utilize the radio time-bands. We advise clients on, how each time-band will benefit them and what kind of audience can be reached in every slot. Morning & Evening are the prime time slots, and the non-prime slot is the afternoon slot. We suggest clients which slots are perfect for their product/service & help them get the best ROI out of the slot booked with diverse possibilities.
Jingle commercials
Repeated playback of catchy jingles, ideal music genre for jingle, appropriate length of the jingle, right time slots for jingles.
RJ Mentions
Based on your product or service we explore innovative ways in which RJ mentions your brand name, increasing the chances of sales.
Radio Shift
Help you to drive traffic to your brand, store or events you may be hosting, we suggest studio shift wherein the RJ broadcasts the show out of a location that you decide.
Radio Contests
We enable you to run interesting radio contests that can get the best responses. We promote your contests to expand the kind of audiences you can reach.
Sponsorship Tags
Based on TG’s interests, we help you sponsor various programs on radio & capture the complete essence of listener ship.
Time Check, RoadBlock
Sponsoring time checks at regular intervals reminding travellers of your brand & Updating riders of approaching roadblocks & plugging in brand names for the update.
Radio networks Mplan partners with
