Media performance analytics and insights

Why analytics is a Necessity, Not a luxury

Media Performance Analytics and Insights has a fundamental purpose of figuring out which business objectives can gain advantage from data that is collected. Dive deep into the data with powerful insights, see how & which performs better on what platforms, benchmark with competitors & deploy strategies for effective communication.

Get all your media metrics under one-roof

Why Mplan Media

Tools & Techniques

placement-and-creative Media performance analytics and insights

With a combination of the power of tools such as google data studio, Power BI, we create a winning combo for Media Performance Analytics and Insights

Actionable Insights

value-addition digital media performance

Create personalized actionable insights in every advertising decision we take. Allocation or spend, break down complex problem chunks into discrete actionable insights.

Beyond reporting

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Reports are useless until insights, we always go beyond just reports, audience response, sentiment analysis, their perception, needs, post-campaign comprehension for traditional advertising metrics & digital as well.

In-house

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We deliver traditional media analytics & digital media analytics & insights with our in-house team of data experts. Built to help even with product/service marketing & growth, increase conversions, engagement & retention.

If your boss asks, “How well are we doing on social media?” Do you respond with words or numbers? Because of data trumps opinion, Every time. Over 74% of marketers can’t measure or report how their efforts impact their business both operationally and financially. And, Over 91% of advertising decisions are backed by a plan which is adopted by a data management platform for their digital media performance.

Why brands need Media Analytics?

Cost forecasting

Cost forecasting

Data helps in understanding & knowing where should the cash flow to, which medium need more focus, which audience is where heat exists, budget categorization, spend chart, offline for Traditional media analytics & online forecasting.

solution-analytics_ROI-tracking

ROI Tracking

With insights from the data, analyse which mediums outperformed, which underperformed? Overall ROI, how can next campaigns improve with the data from the current campaign, evaluate users‘ experience with a particular product or service.

Analysing Trends

Analysing Trends

Real-time trend monitoring, detect consumer behaviours, habits, lifestyles. Analyze the potential impact on the brand’s products. Predict future market trends. Analyze google search, identify underlying trends in keywords & trends.

Medium Specifics

Medium Specifics

Each platform has its’ own analytics & insights approach. Has its own way of taking data into actionable insights. On each platform: Access & discover information, setting paid media KPI goals, next-steps, the effect of a combination of media on the overall campaign.

Indicators

Indicators

Set up KRI’s & paid media KPI, visualize trends, checking how campaigns have performed in comparison to preset metrics like impressions, interactions, views on social media for digital media performance, actual conversions on offline media with traditional advertising metrics.

Move past unreliable, get advanced precise insights

Know more about Media Analytics?

Want to know more about intelligent media analytics? Get in touch to know how data & tools give you a better ROI.

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