Planning & Strategy

  • Planning & strategy to help with the best combination of ads to achieve your objectives.
  • Helping you determine which type of media or which advertising type to use.
  • Define the marketing problem & translating the requirements into attainable solutions.
  • Offline & online advertising solutions by formulating Media planning strategies

Media Planning Process

The fundamental purpose of a media plan is to determine the best way to convey a message to the target audience. Mplan has a systematic set of process that synchronizes all contributing elements in order to achieve a specific goal. It can be broken down into 4 stages –

Television-Advertising-Marketing-StrategyMedia planning strategies with Market & competition analysis

Media-Planning-And-Advertising-Strategy-Company-In-IndiaEstablishment of objectives for Media planning

Creative-Strategy-Services-In-IndiaStrategy development & implementation for media planning

Digital-Advertising-Planning-and-StrategyMedia planning solutions with campaign evaluations, follow-up & improvements

Laser focussed media planning & advertising strategies

Our Solutions

Our approach to media planning goes way beyond recommendations & deep into the rationale. Reasons for advising display advertising campaign over print media, why flights should coincide/avoid with a competitor’s messaging & why search engine marketing or social media advertising should be part of our client’s approach, all are calculated carefully. We create media plans based on our collaborative work with our client’s business, our research & our experience. Connect with Mplan for the best Advertising Marketing Strategies today.

Creative recommendation


We are experts in advertising strategies. We recommend ad placement locations, insertion timings, format & size to improve your reach, visibility, ROI both online & offline.

Value additions


Covers placement & promotional opportunities, beyond the formal media planning. Insights which help you disrupt traditional marketing.

Behaviour, risk investigation


Unpacks consumer behaviours, propose media channels to deliver impact. De-risk & extract maximum value from media spend.

Estimate Outcomes


Intelligent and informed approach to share impressions, costs and other relevant, realistic media metrics one expects from campaigns for Media planning.

Connect for Digital advertising Planning and Strategy

Why do you need a Media Strategy?

Media strategy is a roadmap that helps establish parameters and ground rules which acts a stepping stone to future media buys. There are infinite ways to reach the brand objective, but the media strategy gives the most optimum way to reach them. We offer media strategies that helps to achieve the desired objectives within the finite budget. We are an investment consultant & make the right media planning strategies & advises clients in taking better media
buying decisions.

According to media examiner survey, More than 60% of the business fails to make the necessary conversion online due to lack of a proper media strategy.

A brand failed to target 35-50Y TG on digital, LOST more than 40% of revenue from that section of the audience for a campaign.

What Mplan does?

The media strategy for a regional B2C company may be different from the approach a nationwide B2B organization would need to follow. That’s why Mplan takes time to learn your business, understand what you want to achieve & ensure strategy to lead to your goals.


We provide a plan of action to help businesses reach their audience


Create measurable objectives & Improve the overall conversion rate


Media planning strategies to determine marketing budgets & analysing the results

We develop insights that leads all our work. To achieve maximum impact, we consider the 360-degree ecosystem, to deliver campaigns and deliverables that are engaging, relatable and shareable with relevant target audiences. In our media planning strategies we do social listening, insight tools, data analysis & qualitative research develop into defined social and digital media plans, which inform the conceptual campaigns & ultimately provide post-campaign analysis and further insights. We embrace this cycle and excel at refining strategies to meet real-life feedback. Connect with Mplan for media planning & strategy today.


Media planning strategies context

In order to create an effective media strategy, we do a thorough situation analysis of the context in order to get a bird’s eye view of the brand objective. We consider 3 main components and interactions i.e Consumer, Product, Media. Consumer and product interaction is basically product consumption or usage. The consumer and media interaction is media usage or the habits of the target audience. And finally, the product and media interaction is essentially a study of the category’s past usage of media. We offer creative advertising strategies, we take into account all these factors before creating a media strategy and get long term brand goals into immediately actionable chunks.


Plan Ads Better.