Role of TRP’s and GRP’s in television advertising in India

Although the world has come a long way in going digital, Television advertising still plays a significant role when it
CONTINUE READING

Television Advertising in India for e-commerce brands

Opting for a more traditional marketing medium other than digital has proved to be an effective strategy for the e-commerce
CONTINUE READING

elevision-advertising-for-small-business

Television advertising for small business

With exciting opportunities opening up at a dizzying pace, television advertising remains one of the most powerful medium through which
CONTINUE READING

How to use BARC data for Television Advertising in India?

India has over 1000 television channels in a variety of different languages. With the growth in the number of channels
CONTINUE READING

Budgeting for TV advertising in this digital age in India

Don’t be in a hurry to shift too much of your budget to the digital end. As all other mediums, the
CONTINUE READING