Role of TRP’s and GRP’s in television advertising in India

Role of TRP’s and GRP’s in television advertising in India

Although the world has come a long way in going digital, Television advertising still plays a significant role when it …

Television Advertising in India for e-commerce brands

Television Advertising in India for e-commerce brands

Opting for a more traditional marketing medium other than digital has proved to be an effective strategy for the e-commerce …

Television advertising for small business

Television advertising for small business

With exciting opportunities opening up at a dizzying pace, television advertising remains one of the most powerful medium through which …

How to use BARC data for Television Advertising in India?

How to use BARC data for Television Advertising in India?

India has over 1000 television channels in a variety of different languages. With the growth in the number of channels …

Budgeting for TV advertising in this digital age in India

Budgeting for TV advertising in this digital age in India

Don’t be in a hurry to shift too much of your budget to the digital end. As all other mediums, the …