Role of TRP’s and GRP’s in television advertising in India
Although the world has come a long way in going digital, Television advertising still plays a significant role when it …
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Television Advertising in India for e-commerce brands
Opting for a more traditional marketing medium other than digital has proved to be an effective strategy for the e-commerce …
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Television advertising for small business
With exciting opportunities opening up at a dizzying pace, television advertising remains one of the most powerful medium through which …
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How to use BARC data for Television Advertising in India?
India has over 1000 television channels in a variety of different languages. With the growth in the number of channels …
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Budgeting for TV advertising in this digital age in India
Don’t be in a hurry to shift too much of your budget to the digital end. As all other mediums, the …
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