Category : Digital

media buying budget

Allocating your Media Buying Budget? Consider your Options

Appropriate allocation of your media buying budget can promise maximum returns on your investment. However, for this, you may have to find out who your target audience is and how

digital marketing strategies

How To Improve Your Digital Marketing Strategies

Many advertisers don’t set focused benchmarks before executing digital strategies. Those who don’t see how their digital campaigns and their rivals’ activities

Value Additions Of OOH To Campaigns In The Digital Age Of Personalisation

OOH has seen new a lease of life in the digital world. Opportunities for cross/multi-platform campaigns have given new challenges as well as freedoms to marketers.