How to use CTV to master the next-gen of Advertising
Televisions which use the internet to broadcast programmes through the OTT platforms & apps are called Connected TV (CTV). It …
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Mplan’s expert guide to mastering programmatic ads
Programmatic is now responsible for more than 42 percent of advertising spending in India and is expected to rise to …
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Top 10 tips for your next programmatic campaign
Programmatic is now responsible for more than 42 percent of advertising spending in India and is expected to rise to …
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Unlock the untapped potential of programmatic ads for small businesses
According to research by eMarketer, advertisers are accelerating investments in programmatic advertising. The agency believes they collectively spent more than …
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How does Advertising on Connected TV work
In the ever-changing landscape of advertising, new platforms are constantly emerging. One such platform is connected TV. This technology allows …
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A complete guide for Connected TV advertising for SMEs
The television has been a staple in Indian households for decades, and it’s still going strong. In fact, the number …
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OTT Advertising in India: Paradise of Internet Advertising
What is OTT? Over the top (OTT) is a term used to refer to content providers that distribute streaming media …
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