How to use CTV to master the next-gen of Advertising

How to use CTV to master the next-gen of Advertising

Televisions which use the internet to broadcast programmes through the OTT platforms & apps are called Connected TV (CTV). It …

Mplan’s expert guide to mastering programmatic ads

Mplan’s expert guide to mastering programmatic ads

Programmatic is now responsible for more than 42 percent of advertising spending in India and is expected to rise to …

Top 10 tips for your next programmatic campaign

Top 10 tips for your next programmatic campaign

Programmatic is now responsible for more than 42 percent of advertising spending in India and is expected to rise to …

Unlock the untapped potential of programmatic ads for small businesses

Unlock the untapped potential of programmatic ads for small businesses

According to research by eMarketer, advertisers are accelerating investments in programmatic advertising. The agency believes they collectively spent more than …

How does Advertising on Connected TV work

How does Advertising on Connected TV work

In the ever-changing landscape of advertising, new platforms are constantly emerging. One such platform is connected TV. This technology allows …

A complete guide for Connected TV advertising for SMEs

A complete guide for Connected TV advertising for SMEs

The television has been a staple in Indian households for decades, and it’s still going strong. In fact, the number …

OTT Advertising in India: Paradise of Internet Advertising

OTT Advertising in India: Paradise of Internet Advertising

What is OTT? Over the top (OTT) is a term used to refer to content providers that distribute streaming media …