How Startups Can Crack Television Advertising?
Television advertising can be a great way for startups in India to get their products and services noticed. However, it can be a tough nut to crack, especially for small businesses with limited budgets. However, some startups like Flipkart, Snapdeal, Paytm, and ShopClues have had great success.
Here are a few tips on how Indian startups can make the most of TV advertising:
1. Understand your target audience and their media consumption habits
For most Indian households, TV viewing is still a shared social experience. And for those who cannot afford to buy their own set or have limited access like many rural areas do -the television provides an opportunity that allows members of different generations to share what they see together without having any preconceived notions about how something should be presented because it’s new. The potential of this technology-driven innovation seems nearly limitless; becoming increasingly popular among millennials and the older generation due to its convenience factor.
2. Research the best time slots for your ads
When it comes to advertising on TV, timing is crucial. The same channel may have a wide audience during different times of day and night, so you’ll need to do some research before deciding when to run your ads. For example, prime-time slots in the evening are usually the most expensive, but they may also reach the largest number of potential customers.
3. Plan your budget carefully
Television advertising can be a costly endeavor, so it’s important to plan your budget carefully. Make sure you understand all the costs associated with running your ad campaign, from production costs to airtime fees. And remember, you’ll need to factor in the cost of any discounts or freebies you plan to offer viewers who see your ad. Contact Mplan for competitive TV advertising rates for startups.
4. Keep your ads short and sweet
Most people have a short attention span when it comes to TV commercials, so you’ll need to make sure your ads are concise and to the point. Keep them under 30 seconds if possible, and focus on one key message that you want to get across.
5. Test your ads before you launch them
Before you launch your TV ad campaign, make sure to test your ads first. Show them to a few people in your target demographic and see how they react. This will give you a better idea of whether or not your ads are hitting the right notes and will let you make any necessary changes before they go live.
6. Get help from media professionals if needed
If you’re not sure how to create effective TV ads, it might be a good idea to seek out the help of media professionals like Mplan. These experts can help you create compelling content that speaks directly to your target audience and will drive results for your startup. So if you want to make the most of TV advertising, don’t be afraid to ask for help and contact Mplan for planning your TV campaigns.
How Startups Can Crack Television Advertising – With these tips in mind, Indian startups can crack the code of TV advertising and get their products and services noticed by a wider audience. If done right, TV advertising can be an incredibly powerful tool for startups in India looking to get their products and services noticed. A case in point would be Mplan’s role in increasing brand awareness & brand reach for Pepe Jeans using IPL Hotstar. So if you’re looking to take your business to the next level, give Mplan a call today!