Haven’t you ever flicked through one of those in-flight magazines while traveling?
Haven’t you paid attention to what the flight crew has to say, however promotional their message might be? Haven’t you enjoyed the entertainment programs on TV while on a flight? I am sure many of us have, at least a couple of times. Whether it is a commercial strategically fitted into an in-flight entertainment program, an ad in an in-flight magazine, a promotional message on the boarding pass, a brand logo on the seatback table tray or a promotional effort of a flight attendant, we have paid heed without missing out on the details. Should you have done this, you would know how effective in-flight advertising is.
India has some of the busiest airports in the world like Indira Gandhi International Airport at Delhi and Chhatrapati Shivaji International Airport at Mumbai. Flights are almost always full, no matter how many airlines offer their services. There is tough competition in the airline industry leading to low-cost airfares, availability of better facilities and convenient terms. As a result, many travellers in India are choosing air travel over other modes. With an increasing number of travellers travelling to a number of destinations across the world, in-flight advertising offers an incredible opportunity for brands to reach out to their target audience. In-flight advertising is one of the best ways to get across your brand message to your target audience. There are many things that make it up to this fact.
Captive Audience: Effective Advertising
Flight passengers are those who cannot just walk away. Besides, the boredom of being on an airplane makes these audiences hungry for information and receptive to your brand messages. In-flight advertising offers you an ideal opportunity to engage with a highly captive target audience. There just can’t be a better timing to promote your products/services.
Better reach: more returns on Investment
The major airports of India offer a wide variety of options to travelers to travel to different parts of the country as well as the world. In-flight advertising provides you an opportunity to reach out to all these travelers at one go. By choosing in-flight advertising, you can promote your products across the world in a very effective and cost-efficient way.
High Exposure Frequency: Better Follow-up
Most people choose to travel by commercial flights in India and across the world. In fact a majority of them are frequent flyers. In-flight advertising gives you a rare opportunity to promote your products and convey your brand message, again and again, to the same target audience. Moreover, in combination with airport advertising, in-flight advertising makes it easy for you to follow-it-up with the passengers, before and after their travel too. You can choose from a variety of advertising formats and come up with creative advertising campaigns that can help you maximize your ROI.
Apart from the above, in-flight advertising also makes it easier to segment your audience according to their destination, geographical origin, routes, purchasing habits and preferences. If you are a local business looking to increase your customer base, in-flight advertising could be just what you need. Make sure you don’t miss out on this wonderful opportunity while planning your next advertising campaign.
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