As digital marketing evolves, more and more businesses are turning to programmatic advertising as a way to reach their target audiences. But what is programmatic advertising, exactly? And how can you use it to achieve success for your business? In this blog post, we will answer these questions and provide ten genius programmatic advertising examples that you can use as inspiration for your own campaigns!
Programmatic advertising is a type of digital marketing that uses automated software to buy and place ads.
This process allows businesses to target specific audiences with laser precision, and it can be used for both online and offline advertising.
Programmatic advertising can be a great way to improve your ROI, but it’s important to understand how it works before you dive in. Here’s a quick overview:
- Advertisers use programmatic software to identify potential customers and target them with relevant ads.
- The programmatic software then buys ad space on behalf of the advertiser, often through real-time bidding (RTB).
- Finally, the ads are displayed on the websites or apps where the potential customers are active.
Now that we’ve answered the question “what is programmatic advertising,” let’s take a look at some examples of how businesses are using it to achieve success.
There are endless possibilities when it comes to programmatic advertising, but here are ten examples of businesses that are using it effectively:
- A luxury car brand targeting high-end consumers with display ads on premium websites.
- A clothing retailer targeting young adults with video ads on popular streaming platforms.
- A travel company targeting families with dynamic search ads that feature custom pricing and destinations.
- A home improvement store targeting DIY enthusiasts with retargeting ads across the web.
- A restaurant chain targeting foodies with geo-targeted mobile ads.
- An eCommerce site targeting busy moms with personalized product recommendations in their social media feeds.
- A BtoB company targeting decision-makers with LinkedIn ads.
- A nonprofit organization targeting potential donors with cause marketing ads.
- A local business targeting its community with hyper-localized ads and promotions.
As you can see, there are a variety of ways that businesses can use programmatic advertising to reach their target audiences. And the best part is, these examples are just the tip of the iceberg! With programmatic advertising, the sky’s the limit when it comes to creativity and customization. Now that we’ve covered some programmatic advertising examples let’s move on to some tips for success in your programmatic media planning!
Here are a few tips that will help you get the most out of your programmatic advertising campaigns:
- Start small and scale up gradually. Programmatic advertising can be complex, so it’s important to start small and scale up gradually as you become more comfortable with the process.
- Test, test, test! As with any digital marketing campaign, it’s important to test different aspects of your programmatic ads to see what works best for your business. Try different ad formats, target audiences, bidding strategies, and so on.
- Work with a digital agency. If you’re new to programmatic advertising, working with a partner can make the learning curve much easier. A good digital advertising agency will have experience in all aspects of programmatic advertising, from ad buying to creative design.
By following these tips, you’ll be well on your way to success with programmatic advertising. And if you need help getting started, we’re always here! Just contact us, and we’ll be happy to chat about your specific needs and objectives.
Mplan is a programmatic advertising agency offering expert digital marketing solutions to businesses. With a research-backed & data-driven approach for your app advertising, we help you with end-to-end media planning & advertising services including the definition of your target audience, media strategy, execution, analytics & optimisation for long-term growth. Get digital marketing strategy for the next media campaign with us.