Even seasoned advertisers find it confusing to advertise during the political season. No matter what media you choose to buy, the political campaigns take up a large amount of space. With 29 states, India sees a political season almost every quarter. And then there is also the National Election. So parties keep campaigning on media, every now and then. This is why it becomes difficult to run advertising campaigns effectively.
Worried about not being able to advertise during the political season? Here is what you can do:
1. Be an Early Bird
Inventory is always limited during the political season. So, it is important to be realistic. As elections come closer, ad spending can become really expensive. The trick is to plan your media buying early and book your space in advance.
2. Cut down your message
Long advertisements can take up a lot of space. This can make your ad spending a whole lot expensive. The answer lies in shortening your ads. Keep your messages to 10 or maximum 15 seconds.
In case you haven’t realized, you have a clear advantage over politicians here. Politicians need to educate their voters on various issues. For this, they may need TV commercials that last up to 30 seconds at the least. On the other hand, as a local business, you already have a recognized name in the market. You can easily be more concise in your advertisements. With effective copywriting and a bit of creativity added in, you can come up with engaging videos that capture the attention of your target audience, instantly.
3. Buy local TV sponsorships or billboards
If it is getting tough to book your media space, you can try buying local TV sponsorships or billboards. Through these you will be able to display your logo with a voice-over message that will announce your brand name as the sponsor. This can help you gain visibility even during political seasons where there is heavy political activity.
4. Put up your TV ads on to the digital space
If it is not too important for your brand to keep showing up on TV, you can think of putting up your ad in the digital space. On an average there are about 40 million Indians on the internet every day. About 10.3% internet users in India love to download videos; and 6.88% prefer to watch them online. 58,000 Indians are on social media on a daily basis. So, it is not like you don’t have an audience in the digital world. Digital advertising offers excellent flexibility when it comes to inventory. Moreover you get to purchase your audience level, which makes it easier to achieve your goals. The benefit of click-ability in these ads ensures additional traffic to your website, which can be converted into sales. Furthermore, you can even measure the performance of your digital video ads.
No matter what the season is, you can make sure your ads are seen by your target audience. Furthermore, Indian television industry provides multiple options through multitude of channels. However, understanding TRP ratings and predictions might be difficult, especially if you are a newbie. If you are confused about which channel to choose it would be wiser to consult a media buying agency. So, do you think you are ready for this?