Media Planning For Finance Sector

With Precise strategies & targeting for finance advertising. When it comes to trusting an agency as your financial marketer, brands think a lot.

Solve your Finance advertising worries

With full-service advertising solutions by providing a broad range of innovative solutions exclusively tailored for banks, small finance companies, NBFC (non-banking financial institution), insurance providers in the financial services market. A devoted group of creative advertising professionals with expertise in finance, driven to create multi-dimensional marketing campaigns to garner attention & deliver quantifiable results.

Digital-marketing-for-financial-services

Challenges of Finance Marketing

Disruption of technology in Finance

With the advent of the internet, smartphones & other forms of technology penetration in finance, certain brands following still stereotypical marketing approach are left behind in the industry with lesser perceptibility. Automated marketing makes it easier for brands to push out targeted ad campaigns, but finance has been slow to adopt this.
Lack of consumer trust
In the last decade, after the 2008 financial debacle, the trust of customers in a financial organisation has reduced by 50%. Especially in India, after the banking giants reported major losses in the last 3 quarters, trust factor has decreased to an all-time low. Customer retention – Keeping a balance between existing customers & fetching new customers is also a challenge for the brands.
Intangible Offerings
Financial marketing has been more of selling an idea like wealth growth, than selling a tangible product. This poses a risk which is longevity of the business. Young business owners want to see actual testimonial / results, rather than thin-air boasting.
Fighting the regulations
Financial services / products marketing never goes alone without talking about regulations. Strict rules govern about what finance advertisements can & cannot contain, which oversees financial ads. These guidelines have sometimes failed brands to create better customer experiences.

Click here to know how Mplan got Fincare 10K leads

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Solutions for financial marketing challenges

We are creators, thinkers, crafters & strategists, we’re endlessly inspired by the products, services, people & teams we serve. Our passion is to help fintech and financial companies realize theirs. And together, we’re transforming financial lives around the world. With a wide range of financial marketing, strategy making, advertising, media planning & advertising, branding, consulting, investment reports, turn around metrics etc, Marketing for finance company by creating excellent all-round advertising solutions for finance companies.

Solutions to data & insights barriers & drive sales

With detailed bran analysis & competitor analysis for the brands.

Completely data & analytics driven, No-bullshit advertising solutions.

Increasing brand loyalty – Online & Offline, excellent customer experience for the industry.

By providing crystal clear transparency in every step of the operation.

We help finance industry companies grow: We are a one-of-a-kind marketing agency that helps finance marketing. Online & traditional marketing tactics, branding, design, creative strategies, media planning, media advertising, campaign execution, post campaign analysis, improvisation strategies & more. We know the finance industry & we make growing your business easy.

So, what do we do?

Competitor analysis – doing what the audience need, differently

Precise audience targeting – Effective use of resources available.

Customised media strategy advised for your budget & requirements.

Keeping up with market trends to never leave any holes behind.

Focusing you on the right media to illuminate your brand.

Traditional marketing – Using platforms like TV, Cinema, Radio, Airport, etc.

Digital: SEO, social media marketing, paid ads, influencer marketing, etc

80% of the consumers say, to choose a provider, website user experience is important.

Looking for media planning for your finance business?

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Results Driven

A dedicated team of media planning and analytics experts in the industry, helping businesses with media technologies to develop creative, efficient, transparent & sustainable advertising solutions. And when it comes to our relationships with clients, we are a people-first company.