Fincare

Mplan’s role in improving account opening rate for the client Fincare

Campaign Objective

Using the digital medium to improve the rate of online savings accounts.

Mplan’s Role

Mplan’s role in improving account opening rate for the client Fincare

Mplan’s approach

Targeting digitally active users to push ads promoting easy online-based & zero balance accounts services of the client.

Outcome

20% increase in enquiries

10,000+ new account openings

5X increase in overall eProduct sales