Challenges on E-Commerce

Targeting the precise customer – Online shopping is not the same as it used to be back in the day. Users research amazon to search for products along with google & social media. Data makes reviews of products, easily available online. Users are distracted with tech & social media. Marketers need to focus on exact TG, attract them efficiently, without killing their budget.

Converting window shoppers to payers – Driving quality traffic and generating leads is the ultimate key. Retailers must constantly optimize their efforts in converting leads from every prospect – app, website, email, social etc. Constantly offering them personalized experiences so as to never send them empty-handed. Hence, conversion optimization is a continuous process.

Retaining the customer – Retaining customers by procuring brand loyalty is extremely important for long-term growth. Retailers must implement the right tactics to get the most out of their customer base. Costs 5X more to acquire a new customer than retaining an existing one & the success rate of selling to an existing user is 70% compared to only ~15% success rate of selling to a new customer? Hence, customer loyalty is so important.

Choosing the right technologies, Right platforms – Retailers face growth challenges because of technological limitation. Also, some face challenges due to hiring wrong partners/agencies to manage their projects. Right CRM systems, email software, analytics engines are needed & a reliable marketing partner who cares about your data, your reputation & thinks your brand is theirs.

Fierce competition – E-commerce competition is like a war. In this digital age, competition in is steep & access to tools/products and innovations in marketing is unlimited. Eg: Amazon is a major competitor to everyone announcing its Great Indian sale every 3 months with extravagant campaigns on TV, Digital etc.

eCommerce

Solutions

Conduct thorough competitor analysis, set up platforms for customer communication, plan campaign strategies, innovation, ideation & actual implementation of campaigns. Post campaign analysis, measuring metrics, improvisation of efforts for maximised ROI from marketing campaigns. Taking a holistic approach using all possible mediums to take the e-commerce brands ahead of the competition. We combine our team of highly skilled marketers, a specific process, strategy and execution to deliver amazing results.

Committed to Boosting Your Ecommerce Business

Detailed
Detailed e-commerce strategy
Clear
Clear roadmaps for brand growth.
Increased
Increased conversion rates.
Through
Thorough competitor analysis.

Growth-oriented e-com marketing

Why Us?

Mplan Media empowers e-commerce businesses to make smarter marketing decisions.

A dedicated team of media planning and analytics experts in the industry, helping businesses with media technologies to develop creative, efficient, transparent, & sustainable advertising solutions. And when it comes to our relationships with clients, we are a people-first company.

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Transparency

Our clients are never in the dark. We offer full transparency & openness in our process, platforms, communication, rates & partnerships.

result-driven

Comprehensive

Our full-service media planning and buying agency handles all media in house, from Programmatic to Print, from TV to Twitter.

data-driven

Data Driven

We are ad technology agnostic and partner with best-of-breed vendors to provide data-centric solutions for our clients.

expert

Expert

We’re a powerhouse team of media professionals who continuously push the boundaries of how technology and media intersect.

Our Clients

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