You would be earning the trust of 61% of your consumers by running your ads in the local newspapers. Among all advertising options, newspaper advertising is the one that provides the lowest cost per reach. Nevertheless a proper plan that is based on readership, circulation and cost, becomes absolutely essential, in order to make sure your newspaper advertising campaign yields the expected results. As a Media buying expert, Mplan can help you with this. While enabling large business houses in building their brand, we also help small businesses advertise their products in their local markets, in a cost-effective way.
How we can help you
- With valuable insights from NRS, IRS and TAM Adex database, we help you come up with the right print mix that will enable you to achieve your objectives in the fastest way.
- We provide complete information about your competitors’ plans so as to help you fine-tune your newspaper advertising campaigns.
- Whether it is about launching your brand, promoting your products or educating your audience, we help you arrive at the right decisions with respect to the quality of your advertisements, creative considerations and positioning.
- By minimizing the duplication between publications we help you maximize your reach in a highly cost-effective way.
- Through our tie-ups with various publications, we make sure you get the best rates while placing your ads in the Newspapers.
Our result-oriented approach can help any business achieve its objectives, irrespective of its budgetary constraints. We make sure the strategy we adopt is tailored to your requirements. By handling every aspect of newspaper advertising, we offer you an end-to-end service that adds excellent value.
Planning and Research
We identify your audience, check out their demographics and dig deep into their readership preferences, habits and patterns. We also do a thorough research on your competition and the kind of strategies they are adopting to reach out to your customers, so as to devise a perfect advertising plan.
Through our extensive network of publications and media partners, we make sure you get the best rates for your ad placements. Maintaining excellent business relationships enables us to negotiate on your behalf and get you the right placements at excellent discounts, irrespective of the market scenario.
From local to national publications, special interest websites to community websites, alternative weeklies to university newspapers, we can place your ads anywhere and in any format. Whether it is about brand building or sales promotion, we make sure your ads create the right impact on your audience.
Ad Serving and Traffic
We help you monitor the progress of your newspaper advertising campaigns by making sure your ads are served, counted and chosen with great care for maximum reach and best impact. We enable you to set up your campaigns so that they start delivering evenly throughout the duration of the campaigns.
Plan Management and Optimization
We make sure things go as planned and you achieve maximum returns on your investment, while spending a minimal amount of money. We add value by delivering smart and sophisticated strategies that not only increase your sales, but also open up new channels, enabling you to tap into new markets.
Apart from delivering a proof of your publication, we also give you all the tracking data that you may possibly require. By providing quantifiable evidence of your campaign’s performance, we make it easier for you to develop future newspaper advertising strategies that help you achieve all your objectives.