Challenges on Real Estate
TG Filtration, Connecting with target customers – One of the major challenges is to hit the right segment of the audience. With so properties from a plethora of builders, people often tend to select those with the fanciest marketing efforts. So, marketers need to be totally precise in knowing their TG.
Pricing, Retention, controlling advertising spend – Real estate market depends largely on advertising. While advertising extends your reach, it is important to advertise to your target audience. If it is not followed, we will burn through the existing advertising budget.
Effective use of the medium, unaware of best-existing systems & tools – One of the crucial requirements of real estate marketing is to use the right tools & effectively utilize the available marketing resources. Helps you to handle campaigns easily. Marketers lack expertise in using the tools.
Positioning, managing market volatility – Housing markets exhibit excess volatility. Property prices are more volatile to both rental & newer ones. Marketers need to be always ahead of their game to cope up with the changes in the market.
Tracking marketing efforts – Strategy means nothing without tracking. How do you know if your marketing efforts are actually bearing fruits? Tracking is one of the hardest and most important challenges to conquer. Over 60% of successful real estate marketers use CRM to track their investments.
Digital domination & focussing generation Z – Over 70% of consumers visit a site or a page before making the purchase decision. With the advent of digital media into our lives, the Trust factor of people increases by the company’s online presence.
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