Challenges on Real Estate
TG Filtration, Connecting with target customers – One of the major challenges is to hit the right segment of the audience. With so properties from a plethora of builders, people often tend to select those with the fanciest marketing efforts. So, marketers need to be totally precise in knowing their TG.
Pricing, Retention, controlling advertising spend – Real estate market depends largely on advertising. While advertising extends your reach, it is important to advertise to your target audience. If it is not followed, we will burn through the existing advertising budget.
Effective use of the medium, unaware of best-existing systems & tools – One of the crucial requirements of real estate marketing is to use the right tools & effectively utilize the available marketing resources. Helps you to handle campaigns easily. Marketers lack expertise in using the tools.
Positioning, managing market volatility – Housing markets exhibit excess volatility. Property prices are more volatile to both rental & newer ones. Marketers need to be always ahead of their game to cope up with the changes in the market.
Tracking marketing efforts – Strategy means nothing without tracking. How do you know if your marketing efforts are actually bearing fruits? Tracking is one of the hardest and most important challenges to conquer. Over 60% of successful real estate marketers use CRM to track their investments.
Digital domination & focussing generation Z – Over 70% of consumers visit a site or a page before making the purchase decision. With the advent of digital media into our lives, the Trust factor of people increases by the company’s online presence.
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Mplan offers comprehensive real estate marketing strategy that leverages both online & offline real estate marketing potential. Help you with audience identification, filtering. Assistance on right ad budgeting for that TG for a wiser expenditure. Help you with the latest systems, software, tools for superior management. Tracking marketing spends and efforts and optimizing the campaigns. And, with intelligent insights incorporating digital, social, offline campaigns to build a bridge between realtors & customers to leverage the power of every possible resource in the arsenal.
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Mplan empowers the Real Estate industry by tackling complex business challenges & delivering effective marketing solutions.
A dedicated team of media planning and analytics experts in the industry, helping businesses with media technologies to develop creative, efficient, transparent, & sustainable advertising solutions. And when it comes to our relationships with clients, we are a people-first company.
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Our full-service media planning and buying agency handles all media in house, from Programmatic to Print, from TV to Twitter.
We are ad technology agnostic and partner with best-of-breed vendors to provide data-centric solutions for our clients.
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