Healthcare industry faces unique challenges today as people’s attitude towards healthcare has changed, making it more difficult to reach new patients at the right stage of the decision-making process & the biggest issue is that the healthcare organizations struggle to adapt to the changing needs of patients.

Challenges on Healthcare

Building & maintaining trust -Consumers in healthcare are savvier than ever & gaining trust is not easy. High costs, policies, digital penetration, strict regulations & demand for personalized services, building and managing trust is the nexus of healthy marketing.

Increased usage of TECH in healthcare – Traditional marketing is pushed aside with tactics with digital & social media. Healthcare in digital investments. Over 60% of the patients are already using reviews as their first step of finding doctors & 40% of them are using to evaluate doctors. Self-educated patients are now much more confident in their decisions regarding healthcare because of prior research over the web.

Targeting Patients Personally – Marketing uses a wealth of data to target each individual consumer. Advertising cannot be done to the masses. It is now essential, and expected, to market your healthcare services to meet patients’ needs on a targeted individual basis to provide an enhanced experience.

HIPAA Regulations & Policies –Health industry accountability & portability act defines strict rules on how healthcare institutes can use data of patients for marketing. Healthcare organizations must get consent directly from patients before using their health information in any forms of advertising. Since wearables collect a patient’s personal health information, there is still a lot of its opposition in marketing.

Insurance focussed marketing – Leading patients to a healthcare institute is easy, but ensuring that their insurance will pay for the bills is not. Doctors & insurance providers control access to services & tools of patients. It’s a major challenge for healthcare marketers to design campaigns appealing to consumers & industry gatekeepers as well.

Underutilized evaluation metrics – Measurement is top-of-mind for most marketers, but the healthcare industry hasn’t been utilizing it to the best. Many organizations have adopted several marketing, growth & brand-related metrics. Even in this era of DATA, healthcare is not driven by it, making it more difficult for healthcare marketers to “connect the dots”

Healthcare

Solutions

Attract more patients & have an authoritative hold in the market with Mplan’s expert personalized healthcare marketing services. We are an agency which develops powerful communications, influence mindsets, increase brand value & progress the world of health. We have helped healthcare systems to better understand their TG, communicate with them in a modern & humanized way. We can proudly claim that we know the science of branding for branding science.

Inhaling science & exhaling marketing brilliance.

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Reputation Management Key to converting new patients
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Improving digital experience Acquiring more leads from Digital
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Credible, innovative marketing ideas. Building trust
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Maximizing lead conversion, better ROI.

Infusing simplicity & innovation in healthcare marketing

Why Us?

Mplan empowers the healthcare industry by tackling complex business challenges and delivering effective marketing solutions.

A dedicated team of media planning and analytics experts in the industry, helping businesses with media technologies to develop creative, efficient, transparent, & sustainable advertising solutions. And when it comes to our relationships with clients, we are a people-first company.

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Transparency

Our clients are never in the dark. We offer full transparency & openness in our process, platforms, communication, rates & partnerships.

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Comprehensive

Our full-service media planning and buying agency handles all media in house, from Programmatic to Print, from TV to Twitter.

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Data Driven

We are ad technology agnostic and partner with best-of-breed vendors to provide data-centric solutions for our clients.

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Expert

We’re a powerhouse team of media professionals who continuously push the boundaries of how technology and media intersect.

Our Clients

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Get a free healthcare marketing consultation today.