Challenges on FMCG

Market Competition – FMCG always has had a long history of generating reliable growth through multiple brands. More than 100+ brands exist and the same company manufactures a range of products similar by genre.

The complexity of 5 P’s – Executing the 5 main Ps of FMCG – Precision, Purpose, Partnerships, Pace, Personalization is easier said than done.

Identifying new market segments -As per the latest data, FMCG sector drove more than 50% sales from rural regions in FY2018. Giving a tough time for brands to keep exploring newer markets both urban and rural.

Ever-changing consumer needs – With a huge population, digital penetration & the ever-changing needs of consumers. FMCG sector need to adapt itself to releasing updated products to the market.

Online presence & Brand retention – With increased data penetration, the consumption of groceries online soared by 40% in urban areas. Giving FMCG brands a hard time to sell goods offline.

Skilled Media Specialists – We choose the perfect time/spot, when & where the ad should be played, duration etc for a maximum reach.


Mplan Media is an FMCG advertising agency. Providing advertising solutions to complex FMCG marketing challenges with strategic media planning & buying solutions.

Mplan Media offers support for in Media planning and buying for FMCG manufacturers in their retail strategy development, especially in regards to their positioning with various retailers or route-to-market. With our expertise in retail, we provide investors in manufacturing a different perspective for their sales & marketing strategy and enhance their understanding of the retailers’ needs and targets.

Expertise for FMCG in the positioning of products and building a brand.

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Holistic Approach – Leveraging all possible communication medium
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Importance of contextualising – Product creates some change in their life.
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Media planning and buying for FMCG with direct to consumer strategy
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Digital media buying for FMCG with Multi-channel branding process.

Catalyst in sustainable FMCG growth

Why Us?

Mplan is a FMCG marketing agency which empowers the FMCG industry by tackling complex business challenges and delivering effective marketing solutions.

A dedicated team of media planning and analytics experts in the industry as well as Digital media buying for FMCG, helping businesses with media technologies to develop creative, efficient, transparent, & sustainable advertising solutions. And when it comes to our relationships with clients, we are a people-first company.

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Our clients are never in the dark. We offer full transparency & openness in our process, platforms, communication, rates & partnerships.

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Mplan is one of the top FMCG marketing company India handling all media in-house, from Programmatic to Print, from TV to Twitter.

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Data Driven

We are ad technology agnostic FMCG marketing company India with best-of-breed vendors to provide data-centric solutions for our clients.

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We’re a powerhouse team of media professionals who continuously push the boundaries of how technology and media intersect.

Our Clients

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Stay ahead of the curve in the FMCG domain