Challenges on FMCG

Market Competition – FMCG always has had a long history of generating reliable growth through multiple brands. More than 100+ brands exist and the same company manufactures a range of products similar by genre.

The complexity of 5 P’s – Executing the 5 main Ps of FMCG – Precision, Purpose, Partnerships, Pace, Personalization is easier said than done.

Identifying new market segments – As per the latest data, FMCG sector drove more than 50% sales from rural regions in FY2018, giving a tough time for brands to keep exploring newer markets both urban and rural.

Ever-changing consumer needs – With a huge population, digital penetration & the ever-changing needs of consumers, the FMCG sector need to adapt itself to releasing updated products to the market.

Online presence & Brand retention – With increased data penetration, the consumption of groceries online soared by 40% in urban areas giving FMCG brands a hard time to sell goods offline.

Skilled Media Specialists – We choose the perfect time/spot, when & where the ad should be played, duration etc for a maximum reach.



Mplan Media offers support for FMCG manufacturers in their retail strategy development, especially in regards to their positioning with various retailers or route-to-market. With our expertise in retail, we provide investors in manufacturing a different perspective for their sales & marketing strategy and enhance their understanding of the retailers’ needs and targets.

Expertise for FMCG in the positioning of products and building a brand.

Holistic Approach – Leveraging all possible communication medium
Importance of contextualising – Product creates some change in their life.
Direct to Consumer Strategy
Multi-channel branding process.

Catalyst in sustainable FMCG growth

Why Us?

Mplan empowers the FMCG industry by tackling complex business challenges and delivering effective marketing solutions.

A dedicated team of media planning and analytics experts in the industry, helping businesses with media technologies to develop creative, efficient, transparent, & sustainable advertising solutions. And when it comes to our relationships with clients, we are a people-first company.



Our clients are never in the dark. We offer full transparency & openness in our process, platforms, communication, rates & partnerships.



Our full-service media planning and buying agency handles all media in house, from Programmatic to Print, from TV to Twitter.


Data Driven

We are ad technology agnostic and partner with best-of-breed vendors to provide data-centric solutions for our clients.



We’re a powerhouse team of media professionals who continuously push the boundaries of how technology and media intersect.

Our Clients


Stay ahead of the curve in the FMCG domain