Media planning and buying for Automobile brands

Solve your Automobile advertising worries

Mplan Media offers proven strategies and automotive marketing services to dealers. Coupled with extensive & powerful research, we plan campaigns precisely to your audience who resonate with the auto brand more. Seamless collaboration between us & your dealership’s. Rediscover new marketing opportunities, utilize our enhanced data analysis & insights expertise, increase leads, drive & engage customers for a long-lasting impact.

Challenges of Automobile Marketing

Overloaded Market of automobiles – Overcapacity is a huge problem ruling the automobile industry. The slowdown in sales is directly proportional to the increasing competition. Sales are flattening due to overgrowth in the number of players.

Self-driving cars, ride-sharing, taxis – Increased popularity of self-driving, ride-sharing, taxi services like Ola, uber declined the automobile sales steeply, making it more difficult for brands and dealerships to market their vehicles.

Ignoring digital – As per a recent study, 88% of consumers use the internet to research their options before any vehicle purchase. Ignorance towards digital by dealers & brands is the most stupid mistake which is a major roadblock.

Evolution of tech in vehicles – Probably the biggest marketing challenge that even connects to manufacturing & R&D of the vehicle industry is the evolution of tech in the industry. Connected cars, IoT, driven by cameras, HUD, assisted driving have disrupted analogue systems.

Untargeted, not precise – Major challenge arises when a brand tries selling SUV to a segment of audience which can afford hatchback. This happens due to lack of data analysation, improper calculation.

Working TIRELESSLY to improve automotive brands

Solutions for Automobile marketing challenges

Our data-driven automobile solutions include: based on the condition of the market, nuances of your city, market share, trends, vehicle models by zip code. Extensive data comprehension gives us a clear understanding of where you’re missing out. Which dealers are the best-sellers in any given market, which location generate the best sales for which model? Competitor analysis based on brand and dealerships. What calls-to-action are more effective for luxury vs domestic vehicles? We cover almost everything you can think of, in our end-to-end automobile marketing solutions.

Combined power of supercharged insights & end-to-end automotive marketing solutions

Precise targeting, Identification of whom should you sell to

Brand recall strategy, holistic plans, no loophole media planning

Creative recommendation, consulting, outsourcing, delivery

Extensive use of digital, The large chunk impact creator

Post campaign analysis, Improving efforts to immediate effect

Start your automobile advertising project today

DATA-DRIVEN

We utilize advanced data to ensure that our dealers are reaching the right customers with the right message at the right time. By combining the CRM & other data sources we dictate a strategy which is proven to work.

TECH-ENABLED

Our strategies focus and based on technology & innovation to help dealers better communicate with current & potential customers. With technology, we drive more effective results.

ROI-FOCUSED

We’re results-oriented, which is why each marketing medium we provide is driven by ROI so that clients can know exactly how their resources are utilized to drive more qualified leads to their dealership or brand.

Digital, The way forward

According to a study, 88% of prospective buyers research the internet before buying any vehicle, may it be a two-wheeler or a four-wheeler. Almost 70% of automobile sales in India will be digitally influenced by 2020 due to the level of internet penetration happened in the country over the last few years. The automotive sector contributed to almost 8% of the overall digital spends. A study suggests 84% of customers buy automobiles on recommendation and online reviews, rather than by personal choice.

Online customer engagement plays a huge role in today’s date & age. Social media also helps to retain brand loyalty & to win back old customers as well. A brand stated, “We received more than 1 lakh bookings of our new vintage styled motorcycle within a month after launching online video advertisement campaign”, showing the amount of importance video advertising plays. We offer omnichannel digital advertising solutions for the automobile industry to tackle, push forward the obstacles, trespass the current industry havoc & set new benchmarks for your brand/dealership.