Challenges on E-Commerce

Targeting the precise customer – Online shopping is not the same as it used to be back in the day. Users research amazon to search for products along with google & social media. Data makes reviews of products, easily available online. Users are distracted with tech & social media. Marketers need to focus on exact TG, attract them efficiently, without killing their budget.

Converting window shoppers to payers – Driving quality traffic and generating leads is the ultimate key. Retailers must constantly optimize their efforts in converting leads from every prospect – app, website, email, social etc. Constantly offering them personalized experiences so as to never send them empty-handed. Hence, conversion optimization is a continuous process.

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Retaining the customer – Retaining customers by procuring brand loyalty is extremely important for long-term growth & has to done by all Ecommerce marketing agency india. Retailers must implement the right tactics to get the most out of their customer base. Costs 5X more to acquire a new customer than retaining an existing one & the success rate of selling to an existing user is 70% compared to only ~ 15% success rate of selling to a new customer? Hence, customer loyalty is so important.

Choosing the right technologies, Right platformsRetailers face growth challenges because of technological limitation. Also, some face challenges due to hiring wrong partners/agencies to manage their projects. Right CRM systems, email software, analytics engines are needed & a reliable marketing partner who cares about your data, your reputation & thinks your brand is theirs.

Fierce competition – E-commerce competition is like a war. In this digital age, competition in is steep & access to tools/products and innovations in marketing is unlimited. Eg: Amazon is a major competitor to everyone announcing its Great Indian sale every 3 months with extravagant campaigns on TV, Digital etc.

Ecommerce Marketing Solutions

eCommerce Digital Marketing Agency which conducts thorough competitor analysis, set up platforms for customer communication, plan campaign strategies, innovation, ideation & actual implementation of campaigns. Post campaign analysis, measuring metrics, improvisation of efforts for maximised ROI from marketing campaigns. Media planning for ecommerce by Taking a holistic approach using all possible mediums to take the e-commerce brands ahead of the competition. An ecommerce advertising agency with a team of highly skilled marketers, a specific process, strategy and execution to deliver amazing results.

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Mplan Media empowers e-commerce businesses to make smarter marketing decisions.

A dedicated team of media planning and analytics experts in the industry, helping businesses with media technologies to develop creative, efficient, transparent, & sustainable advertising solutions. And when it comes to our relationships with clients, we are a people-firstcompany in ecommerce marketing agency india.

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Our clients are never in the dark. We offer full transparency & openness in our process, platforms, communication, rates & partnerships.

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We are a technology first media planning agency with data-driven solutions for precision media planning & buying for brands.

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