Campaign Objective

Reach out to young, vibrant student communities, increase traffic on the website.

Platforms

spotify-logo
inshorts-logo
hotstar-logo

Mplan’s role in increasing digital presence & brand reach for RSST by 5X

Mplan’s approach

Targeting youth on their favourite go-to destinations for Music: Spotify, News – Inshorts, Entertainment – Hotstar, by running video, banner ads, sponsored ads.

Outcomes

2x

2X better brand recall content

ctr

1.2% CTR overall

clicks

Upto 13,000 clicks delivered

impressions

4.7 lakh average impressions