RV Education
Campaign Objective
Reach out to young, vibrant student communities, increase traffic on the website.
Platforms
Mplan’s role in increasing digital presence & brand reach for RSST by 5X
Mplan’s approach
Targeting youth on their favourite go-to destinations for Music: Spotify, News – Inshorts, Entertainment – Hotstar, by running video, banner ads, sponsored ads.
Outcomes
2X better brand recall content
1.2% CTR overall
Upto 13,000 clicks delivered
4.7 lakh average impressions
