European Apples
Campaign Objective
Run radio campaigns in multiple cities to increase brand recall.
Platforms
Radio City
Fever
Mplan’s role in Radio ad campaign for the client European Apples.
Mplan’s approach
Target the audience using Multi-city radio campaigns on top radio stations, run full-throttle campaigns 2 days before the weekend promoting fresh apples.
Outcomes
2X improvement in brand recall
15% increase in purchase volumes
