Campaign Objective

Run radio campaigns in multiple cities to increase brand recall.

Platforms

radio-city

Radio City

fever

Fever

Mplan’s role in Radio ad campaign for the client European Apples.

Mplan’s approach

Target the audience using Multi-city radio campaigns on top radio stations, run full-throttle campaigns 2 days before the weekend promoting fresh apples.

Outcomes

2x

2X improvement in brand recall

growth

15% increase in purchase volumes