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Campaign Objective

To utilize the biggest sporting event in India, running pre-roll video ads, increase brand awareness with a CTA to their online shopping sites Amazon & Myntra.

Platform

hotstar-logo

Hotstar

Mplan’s role in increasing brand awareness & brand reach for Pepe Jeans using IPL Hotstar.

Mplan’s approach

Targeting Hotstar users who use e-commerce services with device-based targeting, during live IPL matches on Hotstar. Specifically, target only MI & CSK matches to attract the largest audience.

Outcomes

impressions

Over 14M+ Impressions achieved

reach

6M+ Ad Reach

ctr-1

Increase in CTR rates