Advertising at Inox and How Will it Benefit Your Business
Advertising is an integral part of promoting any business or product and the easiest way to do that is by utilising the different forms of media. Currently, most businesses opt for digital media to promote and market their products and services. However, a substantial increase in the use of internet and television for advertisement has led to cluttering on these platforms which have caused a drop in lead generation through these mediums. Most people skip ads or do not pay attention to them while streaming videos online, surfing the web or even when watching television. Cinema advertising offers businesses an opportunity to overcome these challenges and reach their targeted audiences.
Cinema advertising offers businesses a chance to cash on an attentive audience. Audiences visiting the theatres completely focus on what is running on the screen and there are no distractions to waiver their attention. Furthermore, businesses can utilise a cinema theatre’s high-quality audio and visual systems to leave an impression on their audiences. According to research, it has been divulged that cinema advertising delivers one of the highest return on investments.
Why Mplan Media
Mplan Media is one of India’s top full-service media planning and buying agencies. The company works with the best minds in the advertising and marketing industry to come up with campaigns that exceed expectations and comfortably meet targets.
Mplan offers data-driven media planning. Before the campaign even starts, Mplan analyzes all key data points such as financial viability, footfall, locality, and mall type. This ensures that the campaigns are ROI driven, targeted at the right audience, and offer maximum value to our partners and your brand.
Inox – Insignia
Insignia is Inox’s most premium offering to Indian moviegoers. With its advanced technology, comfortable leather reclining seats, gourmet food, and personalised services, Insignia offers 7-star movie viewing services to movie buffs in India making it the first of its kind in the Asian subcontinent.
How Cinema Advertising Trumps Other Forms of Media in ROI?
Attentive audience and decluttered media
Moviegoers spend to be at theatres and watch movies. Therefore, audiences pay full attention to whatever is being played onscreen with no distractions to take their attention away. Furthermore, only a few ads are played during movies providing businesses with a clutter-free platform to advertise.
Associating brands with movies help create brand awareness
Businesses can advertise around the movies that are being screened to create impactful messages and create brand awareness. Micromax was seen using the strategy back in 2014 when they appointed X-Men: Days of Future Past star Hugh Jackman as the brand ambassador of the chain to advertise their phones before the start and during the interval of the movie.
Local or regional audiences can be targeted
Local businesses can leverage the geographical location of multiplexes to promote their businesses in the region and generate leads and potential customers.
The positioning of theatres near the point of purchase
Most theatres are located in malls or shopping areas ensuring that the positioning of advertisements in close vicinity to the place of purchase.
Full sight promotion
Both onscreen and offscreen advertising utilise full sight and audio to promote and advertise products making promotion more impactful.
MPlan Media: India’s Premium Media Planning Organisation
MPlan Media is India’s first full media planning agency that specialises in planning advertising campaigns. MPlan designs research-based media campaigns to help businesses create brand awareness, increase revenue, and launch new ventures. The organisation uses a data-driven approach while designing a campaign to fulfil business goals and expectations. Their cinema advertisement campaign design involves a comprehensive footfall, economic, and location analysis. The company then provides an ROI-driven campaign tailored to the business requirements.