About Mplan

Established in 2015, Mplan is a full-service B2B marketing firm. The work covers strategy, creative, media planning and buying, and demand generation. Founded by Parag Masteh in Bangalore, Mplan’s rule is simple: marketing built for how your buyers actually buy. Strategy, creative, communications, and media stay on the same brief, so the buyer journey holds together and campaigns feed the pipeline instead of floating as separate projects.

The team is strategists, creatives, and media specialists who stay with the account after launch. Each engagement follows the client’s category and how their buyers move, whether that means clarifying the story sales tell or running media and demand that sales can use. After a decade in B2B, the standard is simple: marketing that helps win the deal.