Outdoor Advertising

Outdoor advertising provides brand visibility on the go.

Form of advertising that moves around with people.
Non-Avoidable & widely exposed to eyeballs.
Reaches every cornerof the city – Local on-road exposure.
Geographic Targeting – Allows you to target only certain areas.

According to research, brand consideration increases by 50% when promoted on OOH platforms. Make use of non-stop city traffic to your brand’s advantage. Outdoor advertising gives brands the opportunity to reach & engage people on the move. It helps brands showcase key marketing messages in important locations. Over 60% of the audience see at least 1 transit advertising within minutes of stepping outdoors. It provides a contextually relevant, unintrusive way to connect to the audience. Discover how transit advertising can help your brand grow by exploring our possibilities documentation. Connect with Mplan today for outdoor advertising services for your business.

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Advertising Options

Advertising on Uber

Uber Ads allows you to advertise in & on vehicles plying on the Uber taxi advertising platform. Helping businesses to use the ultra-active urban transport medium to showcase their products & services. It offers an all-around car advertisement solution with several print-based Ad installations both inside & outside the car such as car door branding, car top branding, internal seat back branding & Ads in the form of pamphlets or brochures inside the car. Uber reaches out to a wide range of customers right from homemakers to business travellers, college students & working professionals, where each rider spends around 40 to 45 mins in the car for each trip they book.

Why Uber?

High presence in prime locations

300,000+ weekly trips to the Airport

Visibility in IT Parks daily

Categories – Internal Branding & Car Wrapping

Uninterrupted Ads for maximum impact

Rider Impressions, Heat Maps, Geo Temporal Engagement

Advertising on Ola

India’s biggest cab aggregator & one of the fastest-growing taxi hiring firms in the world, Ola has over 60% market share of the ride-sharing market in India. It serves over 18 Million customers covering 120+ cities & over 50M rides per month. Ola Play & Ola App are the 2 digital platforms where a brand’s ads are displayed – Ola App & Ola Play. The biggest advantage of using ola advertising is the customer profiling option. Offering profiling in terms of context, devices & custom cohorts such as frequent fliers, outstation travellers, students, working professionals or office goers-10X ROI than other channels, Only Genuine Impressions assured, Undivided user attention.

Why Ola?

5.5+ Million users/month

Ensures a high reach

Quick visibility among the riders

Non Avoidable Ads on the App

1+ Million unique users

1.5 app bookings/day

Advertising on Bus

Bus advertising is a remarkable medium of transit advertising helping in creating awareness in desired neighborhoods. Bus advertisement offers lower entry costs and higher regional flexibility. By putting your advertisement inside the bus you will be able to target commuters travelling in city buses. Moreover, advertisement on the exterior of the buses will help you target people on roads such as pedestrians, car goers & on other means of transport. Offering exclusive Bus advertising options: branding on government & private buses as well. Render result-oriented bus branding solutions by implementing exclusive creative strategies helping to intensify client’s business growth.

Why Bus?

Excellent visibility on the exterior of buses

Larger canvas area for brand advertising

Covers most city areas, Increased visibility

Varied options: Stickers, bus TVC, wrapping

Can’t be ignored or turned off like Television

Extensive coverage all through the day round-the-clock

Advertising on Metro

Metro branding is one of the newest & innovative advertising media and is en-route to becoming the most preferred means of transport in cities in India. It offers a strong & consistent group of an audience similar to other OOH platforms. It offers a captive audience both inside metro coaches while travelling and also outside the trains while waiting. As per our data after buses, metros are the most used medium of public transport. We are a full-service metro advertising agency that helps you to leverage all the benefits of metro advertising. Mplan helps you to connect respective metro service provider in the city, provide creative consultation, best offers in per railway advertising India bogie rates, end-to-end solutions to execute your campaign & achieve your objectives.

Why Metro?

High footfall in most areas, increased exposure

Improved brand recall, Increasing chances of sales

Multiple options: Outer wraps, smart card, interior wrap

A minimum dwell time of 5 – 10 minutes

The large operational network covers most areas

Lower clutter rate, Low spillover rate, Higher ROI

Why Mplan Media

We have a research-backed & data-driven approach for your ads. As per the requirements we provide solutions – strategy, planning, market research, medium to choose, location of placements, design & creative aspect, guidance on retention. Accessibility of campaign result reports, insights on the ad performance & impact. Hassle-free & lucrative TRANSIT Advertising process for your brand. Make your product/service stand out of the crowd and procure outstanding results.

Exceeding expectations, building strong relationships, Amidst the CROWD