Media Analytics
- Measure your campaign outputs with intelligent analytics
- Know & understand the audience better with data & tools
- Identify what performs better for your brand, which gives max ROI
- Get best price to quality ratio on media plans with analytics
Why analytics is a Necessity, Not a luxury
Media Performance Analytics and Insights has a fundamental purpose of figuring out which business objectives can gain advantage from data that is collected. Dive deep into the data with powerful insights, see how & which performs better on what platforms, benchmark with competitors & deploy strategies for effective communication.
Move past unreliable, get advanced precise insights
Why Mplan Media
TOOLS & TECHNIQUES
With a combination of the power of tools such as google data studio, Power BI, we create a winning combo for Media Performance Analytics and Insights
ACTIONABLE INSIGHTS
Create personalized actionable insights in every advertising decision we take. Allocation or spend, break down complex problem chunks into discrete actionable insights.
BEYOND REPORTING
Reports are useless until insights, we always go beyond just reports, audience response, sentiment analysis, their perception, needs, post-campaign comprehension for traditional advertising metrics & digital as well.
IN-HOUSE
We deliver traditional media analytics & digital media analytics & insights with our in-house team of data experts. Built to help with product/service marketing & growth, increase conversions, engagement & retention.
If your boss asks, “How well are we doing in social media campaigns?” Do you respond with words or numbers? Because, Data Trumps Opinion, Every time. Over 70% of marketers can’t measure or report how their efforts impact the business both operationally and financially. And, Over 90% of advertising decisions are backed by a plan which is adopted by a data management platform for their media performance.
Why brands need Media Analytics?
Cost forecasting
Data helps in understanding & knowing where should the cash flow to, which medium need more focus, which audience is where the heat exists, budget categorization, spend chart, offline & online forecasting.
ROI Tracking
With insights from the data, analyse which mediums outperformed, which underperformed? Overall ROI, how can next campaigns improve with the data from the current campaign, evaluate users’ experience with a particular product or service.
Analysing Trends
Real-time trend monitoring, detect consumer behaviours, habits, lifestyles. Analyze the potential impact on the brand’s products. Predict future market trends. Analyze google search, identify underlying trends in keywords & trends.
Medium Specifics
Each platform has its’ own analytics & insights approach. Has its own way of taking data into actionable insights. On each platform: Access & discover information, setting paid media KPI goals, next-steps, the effect of a combination of media on the overall campaign.
Indicators
Set up KRI’s, paid media KPI’s, visualize trends, check how campaigns have performed in comparison to preset metrics like impressions, interactions, views on social media for digital media performance & actual conversions on offline media with traditional advertising metrics.
