Television advertising strategies for first-time advertisers

Television advertising strategies for first-time advertisers

TV advertising is one of the most impactful and efficient ways to reach consumers. In fact, TV advertising reaches more …
How does Advertising on Connected TV work

How does Advertising on Connected TV work

In the ever-changing landscape of advertising, new platforms are constantly emerging. One such platform is connected TV. This technology allows …
A complete guide for Connected TV advertising for SMEs

A complete guide for Connected TV advertising for SMEs

The television has been a staple in Indian households for decades, and it’s still going strong. In fact, the number …
Importance of TG in Media Planning

Importance of TG in Media Planning

Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on a …
Indigo Airlines Advertising in India

Indigo Airlines Advertising in India

Indigo – Advertising on Indigo Airlines: IndiGo is One of the fastest-growing low-cost carriers in the world and India’s largest …
Best formats for outdoor advertising

Best formats for outdoor advertising

Outdoor advertising: Every day people notice nearly a hundred advertisements for numerous brands outside their homes. But not all outdoor …
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