With exciting opportunities opening up at a dizzying pace, television advertising remains one of the most powerful medium through which to engage and influence audiences. Television advertising aims at converting viewers into paying customers.
It’s not just about big business with big budgets, even smaller, growing businesses can get in on the action. With the right approach, TV advertising can be a realistic option and shouldn’t cost the earth.
Here are some points that need to keep in mind when TV advertising for small businesses. These will help in streamlining the process and staying on budget.
1) Identify your goals
Before calling TV stations and production studios, sit down and map out your goals. If you’re launching a business, plan an advertising campaign around announcing your services and raising brand awareness.
2) Target the right audience.
You should refine your messaging, determine your target audience for the specific campaign and develop a client avatar to help envision who will see the ad and what will appeal to those viewers.
3) It’s not as expensive as you might think.
With the rapid development in quality of handheld devices and the improvements in editing software, the costs of shooting and developing a television ad have fallen remarkably quickly.
4) You can buy in small chunks
With the proliferation of channels, there are plenty of opportunities to buy small numbers of ad slots very cheaply.