Here are some reasons why you should consider radio advertising:
1) Radio sells with immediacy.
Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. It reaches them close to the time and location of purchase, whether they’re in-store or online shoppers.
2) Radio sells with intimacy.
Radio ads are always forefront for the listener’s attention. These ads aren’t surrounded by competitors’ spots or buried in the back pages. Radio sells with intimacy.
3) Radio escapes advertising’s clutter.
Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads.Radio is the uncluttered medium.
4) Radio is the cost effective medium.
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising.
5) Radio sells everywhere.
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.