Haven’t you ever flicked through one of those in-flight magazines while traveling?
Haven’t you paid attention to what the flight crew has to say, however promotional their message might be? Haven’t you enjoyed the entertainment programs on TV while on a flight? I am sure many of us have, at least a couple of times. Whether it is a commercial strategically fitted into an in-flight entertainment program, an ad in an in-flight magazine, a promotional message on the boarding pass, a brand logo on the seatback table tray or a promotional effort of a flight attendant, we have paid heed without missing out on the details. Should you have done this, you would know how effective in-flight advertising is.
India has some of the busiest airports in the world like Indira Gandhi International Airport at Delhi and Chhatrapati Shivaji International Airport at Mumbai. Flights are almost always full, no matter how many airlines offer their services. There is tough competition in the airline industry leading to low-cost airfares, availability of better facilities and convenient terms. As a result, many travellers in India are choosing air travel over other modes. With an increasing number of travellers travelling to a number of destinations across the world, in-flight advertising offers an incredible opportunity for brands to reach out to their target audience. In-flight advertising is one of the best ways to get across your brand message to your target audience. There are many things that make it up to this fact.
Captive Audience: Effective Advertising
Better reach: more returns on Investment
High Exposure Frequency: Better Follow-up
Apart from the above, in-flight advertising also makes it easier to segment your audience according to their destination, geographical origin, routes, purchasing habits and preferences. If you are a local business looking to increase your customer base, in-flight advertising could be just what you need. Make sure you don’t miss out on this wonderful opportunity while planning your next advertising campaign.
We are an airline advertising agency which provides impeccable airline advertising solutions for domestic airlines. We ensure to provide strong strategies to increase visibility, engage audiences to deliver experiences that attract, delight, and retain customers & drives your business forward for airline advertising India. Being one of the top agencies working.