OTT Advertising in India: Paradise of Internet Advertising

OTT Advertising in India: Paradise of Internet Advertising

What is OTT? Over the top (OTT) is a term used to refer to content providers that distribute streaming media …

IPL Advertising: An advertising fiesta in India

IPL Advertising: An advertising fiesta in India

IPL The Indian Premier League is regarded as the most-watched cricket tournament in the world. Given its humongous and high-quality …

How to improve your digital marketing strategy in India

How to improve your digital marketing strategy in India

Many advertisers don’t set focused benchmarks before executing digital strategies. Those who don’t see how their digital campaigns and their …

Top 7 Ways to Improve your Digital Marketing Strategy in India

Top 7 Ways to Improve your Digital Marketing Strategy in India

Today digital marketing is more that setting up a good website and building a mailing list. The constantly developing new …