Target Group

TG Definition before a Media Plan

Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on a particular group of consumers within that audience. It describes a segment of customers based on their unique attributes and focuses on serving...

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Indigo Airlines Advertising

IndiGo is One of the fastest growing low-cost carriers in the world and India’s largest airline with 41% (~) market share of the airline industry in the country. Serving over 4 million passengers monthly indigo pivots on on-time performance and consistent low fares.

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uber ads

Uber Advertising – The Future of Advertising

The World’s largest ride sharing company – Uber, with it’s technological backbone it has been offering some immensely popular urban commuting services across the globe. With its unique idea Uber has created a disruption in city transportation since its inception.

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Top 6 Reasons Why You Need To Consider Outdoor Advertising

Outdoor Advertising has been there for as long as one can remember. Over the past few years it has undergone drastic changes. The OOH market has grown by 9% in 2016 and is now a ₹3000 crore market.

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