Evaluation factors for a Print Media Plan

Evaluation factors for a Print Media Plan

Print Ads Like electronic and digital media, print plays a crucial role in the advertising industry. Strategic use of print …
Why brands prefer Airport Advertising in India

Why brands prefer Airport Advertising in India

Airport advertising india is the next big trend in advertising in India. Those bold static & digital displays deliver a …

Evaluation factors for TV Media Planning in India

Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the …
OTT Advertising in India: Paradise of Internet Advertising

OTT Advertising in India: Paradise of Internet Advertising

What is OTT? Over the top (OTT) is a term used to refer to content providers that distribute streaming media …
IPL Advertising: An advertising fiesta in India

IPL Advertising: An advertising fiesta in India

IPL The Indian Premier League is regarded as the most-watched cricket tournament in the world. Given its humongous and high-quality …
Ola Advertising in India: Outdoor advertising landscape

Ola Advertising in India: Outdoor advertising landscape

India’s biggest cab aggregator and one of the fastest-growing taxi hiring firms in the world, Ola has over 60% market …
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