Evaluation factors for a Print Media Plan
Print Ads Like electronic and digital media, print plays a crucial role in the advertising industry. Strategic use of print …Continue reading “Evaluation factors for a Print Media Plan”
Why brands prefer Airport Advertising in India
Airport advertising india is the next big trend in advertising in India. Those bold static & digital displays deliver a …Continue reading “Why brands prefer Airport Advertising in India”
Evaluation factors for TV Media Planning in India
Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the …Continue reading “Evaluation factors for TV Media Planning in India”
OTT Advertising in India: Paradise of Internet Advertising
What is OTT? Over the top (OTT) is a term used to refer to content providers that distribute streaming media …Continue reading “OTT Advertising in India: Paradise of Internet Advertising”
IPL Advertising: An advertising fiesta in India
IPL The Indian Premier League is regarded as the most-watched cricket tournament in the world. Given its humongous and high-quality …Continue reading “IPL Advertising: An advertising fiesta in India”
Ola Advertising in India: Outdoor advertising landscape
India’s biggest cab aggregator and one of the fastest-growing taxi hiring firms in the world, Ola has over 60% market …Continue reading “Ola Advertising in India: Outdoor advertising landscape”
