New 2024 Case Study on Programmatic Ads - Download
Delhi is the national capital territory of India & a city of great historical significance. It is also an important commercial, transport & cultural hub, as well as the political centre of India. With a large population of 3.2 crores as of 2022, it offers immense advertising possibilities for businesses to reach their target audience through the metro trains plying in the city.
The Delhi Metro is a part of the MRT (Mass Rapid transit) system which connects the cities of Ghaziabad, Faridabad, Gurgaon, Noida, Bahadurgarh & Ballabgarh in the NCR. Advertisements have played a great role in capturing people’s attention & building the brand’s repetition through the metro train system. In terms of ROI of ads, Delhi Metro is said to be 2nd best to TV to target the right audience. With spacious railway stations & 330 km length, you can be sure that your message is seen & repeated often enough to be remembered.
The advertisement can be displayed outside the train as a wrap.
Ads are displayed on panels inside the train. 6 coaches per train & on an average 12 panels in each coach.
The advertisement spans the whole train, covering approximately the entire size of the train, giving a large space for ad placements.
Advertisement will be placed on the backside of the Delhi Metro smart card used by the passengers.
Advanced digital screens are placed inside the Metro Trains for direct correspondence with the intended interest group.
Ads will be displayed on BackLit Panel.
Ad will be displayed on Ambient Lit Panel placed on the platform in the metro station.
Advertisement can be placed on the pillar.
Space will be provided for Activation inside the metro station. We offer to set up the printing activity, providing promoters for the activity.
This is a package wherein the brand will be able to put up their name and logo with the station name in all parts of the station premises.
Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms.
By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to “Plan Ads Better” ensuring they achieve measurable success.
