The funda of TRP’s and GRP’s in TV Advertising

Although the world has come a long way in going digital, Television advertising still plays a significant role when it
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mall

Top Strategies for Advertising in Shopping Malls

Shopping malls receive a lot of traffic on a daily basis, especially on weekends. If you are thinking about advertising
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Top advertiser India

Current Top 5 Advertisers In India

With such a huge and diverse population as that of India it is a challenging task for the brands to
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media buying

Media Buying Plan in India – A DIY Guide

Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar
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Political Season

How to Advertise During the Political Season, Effectively?

Even seasoned advertisers find it confusing to advertise during the political season. No matter what media you choose to buy,
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IPL add

IPL: An Amazing Advertising Platform

IPL (Indian Premier League) has been entertaining us for the past many years now and with such a huge cricket
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