Importance of TG in Media Planning

Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on a
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Evaluation factors for TV Media Planning in India

Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the
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Factors to consider while allocating media budgets

Appropriate allocation of your media buying budget can promise maximum returns on your investment. However, for this, you may have
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A DIY guide for Media planning & buying in India

Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar
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How to choose the right channel for marketing in India

It sounds fancy, but marketing channels are simply the different ways you can communicate with customers, clients, donors, volunteers, etc.
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