Category : Broadcast Media

media buying budget

Allocating your Media Buying Budget? Consider your Options

Appropriate allocation of your media buying budget can promise maximum returns on your investment. However, for this, you may have to find out who your target audience is and how... Read More

cinema advertsing img

On And Off-Screen: Here’s Why Cinema Advertising Makes An Impact

Cinema is one of the major crowd attractions in India. For years this platform was untouched by the top marketing brands but now cinema chain owners are experiencing a drastic... Read More

Television ads helping e-commerce

Television Advertising: Helping E-Commerce Brands To Reach Out

Opting for a more traditional marketing medium other than digital has proved to be an effective strategy for the e-commerce brands like Amazon,Flipkart, e-bay and many more. It... Read More

Indian cinema advertisement

Top Facts You Need To Know About Indian Cinema Advertising

Cinema is an upcoming advertising medium. Here are some facts that show how cinema advertising has progressed over the years. The client mix for in-cinema advertising has seen a... Read More

small business

Television advertising for small business

With exciting opportunities opening up at a dizzying pace, television advertising remains one of the most powerful medium through which to engage and influence audiences.... Read More

Rating Television Audience

BARC Rating: Television Audience and Advertising Performance Measurements

India has over 1000 television channels in a variety of different languages. With the growth in the number of channels the task of both broadcasters and advertisers in retaining... Read More

Best Considered Option

Television Advertising: The Best Considered Option

As you assess your promoting alternatives and match them to your objectives, it is essential to be an educated leader. Every medium especially television offers a special blend of... Read More

radio add

Top reasons to consider radio advertising for your business

If you’re going to advertise, it only makes sense to spend your advertising money where you could get the maximum results. Radio is the best medium for that. Here are some... Read More

future tv

The Television Revolution and Staying on Top of the Changes

Brands will now have to interact with the people who possess this new data, the service providers, as well as with agencies that can leverage these new portals in our... Read More

small business

Super-Viewers and The Future of TV Advertising In India: It Is About Content

A recent Nielsen article suggests the growth of the super viewers in India. These are generally young viewers in their early twenties who spend much time accessing entertainment... Read More