IPL Advertising: An advertising fiesta in India
IPL The Indian Premier League is regarded as the most-watched cricket tournament in the world. Given its humongous and high-quality
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Ola Advertising in India: Outdoor advertising landscape
India’s biggest cab aggregator and one of the fastest-growing taxi hiring firms in the world, Ola has over 60% market
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Factors to consider while allocating media budgets
Appropriate allocation of your media buying budget can promise maximum returns on your investment. However, for this, you may have
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A DIY guide for Media planning & buying in India
Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar
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Tips to effectively advertise during the Political Season in India
Even seasoned advertisers find it confusing to advertise during the political season. No matter what media you choose to buy,
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How to plan a successful media buying strategy in India?
Media buying is a mix of serious businesses. Matching the product, and the message with the right platform(s) expands your
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