IPL Advertising: An advertising fiesta in India

IPL Advertising: An advertising fiesta in India

IPL The Indian Premier League is regarded as the most-watched cricket tournament in the world. Given its humongous and high-quality …

Ola Advertising in India: Outdoor advertising landscape

Ola Advertising in India: Outdoor advertising landscape

India’s biggest cab aggregator and one of the fastest-growing taxi hiring firms in the world, Ola has over 60% market …

Factors to consider while allocating media budgets

Factors to consider while allocating media budgets

Appropriate allocation of your media buying budget can promise maximum returns on your investment. However, for this, you may have …

A DIY guide for Media planning & buying in India

A DIY guide for Media planning & buying in India

Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar …

Tips to effectively advertise during the Political Season in India

Tips to effectively advertise during the Political Season in India

Even seasoned advertisers find it confusing to advertise during the political season. No matter what media you choose to buy, …

How to plan a successful media buying strategy in India?

How to plan a successful media buying strategy in India?

Media buying is a mix of serious businesses. Matching the product, and the message with the right platform(s) expands your …