Category : Blog

Best Ad formats for OOH Advertising

Everyday people notice nearly a hundred advertisements of numerous brands outside their home. But not all outdoor ads can grab the same attention from people and convert them into

Factors to evaluate before buying a Print Media Plan

Print Ads Like electronic and digital media, print plays a crucial role in the advertising industry. Strategic use of print media most effectively & efficiently increases the

Why Brands prefer Airport Advertising in India

Airport Advertising is the next big trend in advertising in India. Those bold static & digital displays deliver a strong message on behalf of the advertiser. It not only

Factors to evaluate before buying a TV Media Plan

Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the benefit of reaching large numbers in a single exposure.

OTT Advertising – The NextGen Advertising

What is OTT? Over the top (OTT) is a term used to refer to content providers that distribute streaming media as standalone products directly to viewers over the Internet,

IPL Advertising – Annual Advertisers Carnival

IPL The Indian Premier League is regarded as the most watched cricket tournament in the world. Given its humongous and high-quality reach, brands are ramping up their association

Ola Advertising – Next biggest OOH advertising platform

India’s biggest cab aggregator and one of the fastest growing taxi hiring firms in the world, Ola has over 60% market share of the ride-sharing market in India. Offering the

Uber Advertising – The Future of Advertising

The World’s largest ride sharing company – Uber, with it’s technological backbone it has been offering some immensely popular urban commuting services across the globe. With

media buying

Media Buying Plan in India – A DIY Guide

Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar of Newspapers in India). The total number of TV channels

Political Season

How to Advertise During the Political Season, Effectively?

Even seasoned advertisers find it confusing to advertise during the political season. No matter what media you choose to buy, the political campaigns take up a large amount of