IPL Advertising – Annual Advertisers Carnival

IPL The Indian Premier League is regarded as the most watched cricket tournament in the world. Given its humongous and
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Ola Advertising in India: Outdoor advertising landscape

India’s biggest cab aggregator and one of the fastest growing taxi hiring firms in the world, Ola has over 60%
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Factors to consider while allocating media budgets

Appropriate allocation of your media buying budget can promise maximum returns on your investment. However, for this, you may have
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A DIY guide for Media planning & buying in India

Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar
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Tips & Tricks to effectively advertise during the Political Season

Even seasoned advertisers find it confusing to advertise during the political season. No matter what media you choose to buy,
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visual content matters

If Content Is King, Then Visual Content Is Emperor In 2017

Let us keep this post short because of the content, as many had predicted, 2017 is the year ‘visual’ has
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