Category : Blog

Target Group

TG Definition before a Media Plan

Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on a particular group of consumers within that audience. It


Indigo Airlines Advertising

Indigo – IndiGo is One of the fastest growing low-cost carriers in the world and India’s largest airline with 41% (~) market share of the airline industry in the country.

Best Ad formats for OOH Advertising

Everyday people notice nearly a hundred advertisements of numerous brands outside their home. But not all outdoor ads can grab the same attention from people and convert them into

Factors to evaluate before buying a Print Media Plan

Print Ads Like electronic and digital media, print plays a crucial role in the advertising industry. Strategic use of print media most effectively & efficiently increases the

Why Brands prefer Airport Advertising in India

Airport Advertising is the next big trend in advertising in India. Those bold static & digital displays deliver a strong message on behalf of the advertiser. It not only

Factors to evaluate before buying a TV Media Plan

Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the benefit of reaching large numbers in a single exposure.

OTT Advertising – The NextGen Advertising

What is OTT? Over the top (OTT) is a term used to refer to content providers that distribute streaming media as standalone products directly to viewers over the Internet,

IPL Advertising – Annual Advertisers Carnival

IPL The Indian Premier League is regarded as the most watched cricket tournament in the world. Given its humongous and high-quality reach, brands are ramping up their association

ola ads

Ola Advertising – Next biggest OOH advertising platform

India’s biggest cab aggregator and one of the fastest growing taxi hiring firms in the world, Ola has over 60% market share of the ride-sharing market in India. Offering the

Uber ads

Uber Advertising – The Future of Advertising

The World’s largest ride sharing company – Uber, with it’s technological backbone it has been offering some immensely popular urban commuting services across the globe.