Category : Blog

Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar of Newspapers in India). The total number of TV channels

Even seasoned advertisers find it confusing to advertise during the political season. No matter what media you choose to buy, the political campaigns take up a large amount of

IPL (Indian Premier League) has been entertaining us for the past many years now and with such a huge cricket following what could be better than a platform like IPL to promote

Today digital marketing is more that setting up a good website and building a mailing list. The constantly developing new technology influences customer behaviour at an ever

Cinema is one of the major crowd attractions in India. For years this platform was untouched by the top marketing brands but now cinema chain owners are experiencing a drastic

Opting for a more traditional marketing medium other than digital has proved to be an effective strategy for the e-commerce brands like Amazon,Flipkart, e-bay and many more. It

Haven’t you ever flicked through one of those in-flight magazines while traveling? Haven’t you paid attention to what the flight crew has to say, however promotional their

Airport ads capture the attention of three of every four business frequent fliers, who actually read them With businesses going global, income levels increasing and the government

With exciting opportunities opening up at a dizzying pace, television advertising remains one of the most powerful medium through which to engage and influence audiences.

India has over 1000 television channels in a variety of different languages. With the growth in the number of channels the task of both broadcasters and advertisers in retaining