Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on a particular group of consumers within that audience. It
Everyday people notice nearly a hundred advertisements of numerous brands outside their home. But not all outdoor ads can grab the same attention from people and convert them into
Print Ads Like electronic and digital media, print plays a crucial role in the advertising industry. Strategic use of print media most effectively & efficiently increases the
Airport Advertising is the next big trend in advertising in India. Those bold static & digital displays deliver a strong message on behalf of the advertiser. It not only
Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the benefit of reaching large numbers in a single exposure.
What is OTT? Over the top (OTT) is a term used to refer to content providers that distribute streaming media as standalone products directly to viewers over the Internet,
IPL The Indian Premier League is regarded as the most watched cricket tournament in the world. Given its humongous and high-quality reach, brands are ramping up their association
India’s biggest cab aggregator and one of the fastest growing taxi hiring firms in the world, Ola has over 60% market share of the ride-sharing market in India. Offering the
The World’s largest ride sharing company – Uber, with it’s technological backbone it has been offering some immensely popular urban commuting services across the globe.