IPL Advertising – Annual Advertisers Carnival
IPL The Indian Premier League is regarded as the most watched cricket tournament in the world. Given its humongous and
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Ola Advertising in India: Outdoor advertising landscape
India’s biggest cab aggregator and one of the fastest growing taxi hiring firms in the world, Ola has over 60%
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Factors to consider while allocating media budgets
Appropriate allocation of your media buying budget can promise maximum returns on your investment. However, for this, you may have
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A DIY guide for Media planning & buying in India
Media buying is not easy, especially in India. There are more than a lakh newspapers registered with the RNI (Registrar
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Tips & Tricks to effectively advertise during the Political Season
Even seasoned advertisers find it confusing to advertise during the political season. No matter what media you choose to buy,
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If Content Is King, Then Visual Content Is Emperor In 2017
Let us keep this post short because of the content, as many had predicted, 2017 is the year ‘visual’ has
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