How to use BARC data for Television Advertising in India?
India has over 1000 television channels in a variety of different languages. With the growth in the number of channelsCONTINUE READING
5 Reasons Why you Should Advertise on Radio
Every business wants instant recognition. To achieve this, radio advertisement is the best option. It is extremely flexible and feasibleCONTINUE READING
Is outdoor advertising effective in today’s digital era?
OOH has seen new a lease of life in the digital world. Opportunities for cross/multi-platform campaigns have given new challengesCONTINUE READING
Budgeting for TV advertising in this digital age in India
Don’t be in a hurry to shift too much of your budget to the digital end. As all other mediums, theCONTINUE READING
Uses of outdoor advertising for FMCG & Retail in India
According to a Nielsen’s article on Indian markets in the first half of 2019, consumer confidence not only increased from theCONTINUE READING
How to plan a successful media buying strategy in India?
Media buying is a mix of serious businesses. Matching the product, and the message with the right platform(s) expands yourCONTINUE READING
