The television has been a staple in Indian households for decades, and it’s still going strong. In fact, the number of people who watch TV each day is on the rise. And with new technology like Connected TVs, Indian companies have more opportunities to reach their target audience than ever. So if you’re a small business owner wondering if Connected TV advertising is suitable for you, keep reading. We’ll cover everything you need to know about this growing advertising medium in this post.
1) How is Connected TV Advertising Different from Traditional TV Advertising?
The most significant difference between advertising on connected TV and traditional television advertising is that CTV ads are not interruptive. Instead, viewers can opt-in to watch an ad or choose to skip it altogether. This gives viewers a better experience because they’re only watching ads that are relevant to them, and they’re not being forced to sit through a commercial break.
Another difference is that CTV ads are trackable. With traditional TV advertising, it’s challenging to know how many people saw your ad. But with CTV advertising, you can see exactly how many people watched your ad all the way through and how long they watched it for. This data is valuable because it allows you to see which ads perform well and adjust your strategy accordingly.
Lastly, CTV advertising is more affordable than traditional TV advertising. Because CTV ads are not interruptive, they don’t need to be as long or as expensive to produce. And since they’re trackable, you only pay for ads that are being watched. This makes CTV an excellent option for small businesses with limited advertising budgets.
2) Performance Metrics That Can Be Tracked on Connected TV Advertising.
There are a few key performance metrics that you can track when you’re advertising on connected TV within India. The first is the view-through rate (VTR), which is the percentage of people who watch your ad all the way through. This metric is important because it shows how engaged viewers are with your ad. If your VTR is low, people are losing interest in your ad, and you may need to make some changes.
The second metric is completion rate (CR), which is the percentage of people who watch your ad until the very end. This metric is important because it shows you whether or not viewers are finding your ad relevant. If your CR is low, people are skipping through your ad or leaving it before it’s finished, which means you need to make some changes.
The last metric is cost per view (CPV), which is the amount of money you pay for each person watching your ad. This metric is important because it shows you how efficient your ad spend is. If your CPV is high, you’re not getting a lot of bang for your buck, and you may need to reconsider your strategy.
These are just a few performance metrics that you can track with CTV advertising. Tracking these metrics will help you see which ads are performing well and which ones need improvement.
CTV advertising is an excellent option for small businesses in India that want to reach their target audience more efficiently and affordably. If you’re wondering if CTV advertising is right for you, we hope this post has been helpful. For more information on CTV advertising or to get started with your own campaign, contact mPlan today. We’d be happy to help you grow your business with CTV.
