Television Advertising

Television Advertising helps to increase your brand awareness

Television advertising allows you to reach locally, regionally & nationally easily.
With exceptional reach, TV still stands strong in the market & is a mass medium.
Builds brand reputation with the use of repetitive ad techniques.

Watching TV is the nation’s most common leisure activity. It continues to have an impact on audiences of all ages and demographics. With over 40% direct impact rate, it still stands strong as the most powerful advertising medium. Download the whitepaper on television advertisement to understand your audience behavior, watching patterns, demands of the consumer & discover what the future holds for the television industry in Marketing. Brands count on our for being their television advertising agency of choice for transparent tv advertising rates. Mplan offers the best rates to campaign performance ratio for the campaigns.

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Challenges of Television Advertising

Scheduling the SPOTS Television advertising allows you to reach locally, regionally & nationally easily.
Understand the brands PERSPECTIVEWe follow “Listen, Analyse, Resolve” as the Motto. Understand the client’s main objectives & goals before we take any further actions.
REACH vs FREQUENCYchannels – We help you with tv ads on what needs length, what needs breadth in the most precise way & analyse what channels are required for the campaign.
Dual TG OVERLAPChoosing collective viewing channels. Reaching both the TG’s: Kids & Parents are the TG, our experts have an experience of working with most complex TG’s.
MetricsWe primarily focus on TRP, CPRP, frequency, incremental reach factors while making the perfect media plan in tv advertisement for your brand.
Skilled Media SpecialistsWe choose the perfect time/spot, when & where the ad should be played, duration etc for a maximum reach of your tv advertisement.

Right slots, Right program selection, Maximum Impact on your audience

Viewership data for TV in India is reported by BARC: a consortium of broadcasters & advertisers. We use data-driven strategies and with an analysis of viewership data from BARC India. We deliver exceptional strategies for brands in television advertising India.

We make your brand transform its vision & achieve the objectives using television advertising campaigns. Mplan provides all-inclusive TV advertising plans, everything you need – advert, airtime & analysis. Ensure that creative and media arms are working together to achieve the best possible & sustainable routes to market your brand.

An unparalleled inventory powerhouse of1000+, channels