New 2024 Case Study on Programmatic Ads - Download
New 2024 Case Study on Programmatic Ads - Download
Maximise your marketing ROI with Mplan’s precision media planning. We combine deep audience insights with a strategic channel mix to deliver your message to the right people at the right time, driving conversions and boosting brand awareness.
Maximise your marketing ROI with Mplan’s precision media planning. We combine deep audience insights with a strategic channel mix to deliver your message to the right people at the right time, driving conversions and boosting brand awareness.
Say goodbye to disjointed campaigns. Mplan’s holistic method combines market insights, customer data, and advanced analytics across your entire media mix – from digital to print, radio, and beyond. Our agile approach allows us to adapt quickly to changing market conditions, ensuring your media investments remain relevant and profitable.
Objective Clarification: We translate your marketing needs into specific, achievable solutions across all media channels.
Optimised Media Mix: We identify the best channels and ad types to deliver consistent messaging to your ideal customers.
Gap Identification: We analyse competitor efforts and consumer trends to identify opportunities where your brand can thrive.
Risk & Budget Management: Thorough insights guide realistic budget allocations that reduce guesswork and maximise ROI.
Data-Backed Goal Setting: We define clear, measurable targets—such as reach, engagement, leads, sales, or brand lift—to shape your media approach.
Execution Blueprint: We craft an actionable plan that ensures consistent brand visibility from channel choice to ad frequency.
Performance Tracking: We continuously monitor campaign performance across all platforms, assessing key metrics like ROI, engagement, and conversions.
Refinement Loop: Post-campaign results inform future decisions, allowing us to fine-tune placements and creativity for continuous improvement.
We analyse consumer data and real-time behaviours to pinpoint where conversions happen, leveraging our agency data platform for detailed insights.
We go beyond demographics to understand your audience’s habits, location contexts, and triggers. Using our Adxpro platform, we tailor campaigns for maximum relevance.
We identify your best customers’ core traits to develop lookalike audiences and prospect lists, ensuring your campaigns remain cost-effective and targeted.
We optimise your budget allocation across TV, radio, display, search, and other channels, maximising reach and performance while maintaining brand consistency.
Comprehensive measurements track each campaign’s effect, covering attribution, incrementality, and optimisation opportunities. This makes testing, learning, and refining for ongoing success easier.
We coordinate your message across TV, websites, social media, and more, ensuring a consistent brand experience at every touchpoint.
Our advanced analytics unify offline and online performance data, providing a clear view of each medium’s contribution to your goals.
We integrate offline and online strategies under one cohesive plan, ensuring no potential customer is overlooked.
Mplan’s agile framework allows us to adapt quickly to market shifts and competitor moves, optimising placements and messaging in real-time.
We coordinate your message across TV, websites, social media, and more, ensuring a consistent brand experience at every touchpoint.
We integrate offline and online strategies under one cohesive plan, ensuring no potential customer is overlooked.
Our advanced analytics unify offline and online performance data, providing a clear view of each medium’s contribution to your goals.
Mplan’s agile framework allows us to adapt quickly to market shifts and competitor moves, optimising placements and messaging in real-time.
We handle the complexities of modern media – from consumer behaviour modelling to real-time signal monitoring – so you can focus on your core business objectives.
We ensure your TV commercials, digital banners, social posts, and other marketing efforts work together to tell a cohesive brand story.
Whether testing a local campaign or orchestrating a significant launch, Mplan tailors the plan to your ambitions, guided by data and insights.
We translate every media spend and impression into tangible outcomes – like conversions, leads, or brand lift – providing transparent updates through regular reviews.
We assess your current marketing environment, define your challenges, and outline objectives for your media plan.
We use competitive intelligence and consumer data to determine how each channel will contribute to your brand goals.
Media placements go live on schedule and within budget, and they are monitored and optimised in real-time from day one.
We measure results to understand each channel’s performance. Post-campaign insights guide future media allocations, ensuring you stay ahead of market shifts.
We combine first- and third-party data with AI-powered signals to segment your audience by their behaviours and motivations.
We leverage your best customers’ traits to define lookalike audiences and guide budget allocation across channels.
We unify offline and online performance data to provide a holistic view of campaign impact.
Transparent dashboards and frequent updates reveal each channel’s performance, allowing us to adapt quickly as data dictates.
A consumer goods company partnered with Mplan to launch a new product on television, display, and radio. Our integrated strategy used advanced data to pinpoint key consumer windows, channel synergy, and message frequency. After the launch, brand recall increased by 30%, and in-store sales significantly exceeded projections, demonstrating the power of aligned media tactics to amplify brand reach and drive tangible results.
Emphasis on Sustainable Growth
We prioritise long-term brand building and audience relationships beyond a single campaign.
Holistic Market Insight
We go beyond simply placing ads, blending data analysis, competitor observation, & macro trends to ensure each media channel resonates with your target audience.
Adaptive and forward-looking
we stay current on shifting consumer behaviours, channel evolutions, and market dynamics, continuously refining your media strategy.
Transparent, Collaborative Partnership
Through regular check-ins and intuitive dashboards, we provide clear performance updates and actionable recommendations.
We’re more than just an agency, we’re your strategic partner. Our team of industry experts collaborates closely with you to develop data-driven campaigns that deliver measurable results, all while prioritizing your unique business needs and goals. We develop media plans and strategies that identify the perfect combination of advertising solutions to achieve your key performance indicators (KPIs). Whether you’re looking for traditional or digital channels, we craft attainable media strategies to deliver success for your brand.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
