Connected TV or CTV is a smart television unit which supports online streaming via OTT platforms & services. CTV offers a plethora of advertising possibilities that are executed through a programmatic medium. It is “Much like TV, just smarter”.
Different types of CTVs include Jio Fiber, Airtel XStream Fiber, Tata Play Fiber in India. Mplan helps brands to reach engaged viewers watching premium content with a great range of targeting options and interactive ad formats.
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